When you sit down to plan your AdWords campaigns for the coming months, you may find yourself looking for tips, industry information, success stories, and a cup of coffee to guide your efforts. We've created the Travel Industry Knowledge Center (IKC) to help with exactly those needs (well, everything except the coffee).

For a taste of what the IKC holds, here are some of the ad text optimization strategies from our Tips for Success section:

	Capitalize the first letter of each word
	Avoid excessive punctuation and incoherent abbreviations
	Intercapitalize the Display URL (AdWordsExample.com rather than adwordsexample.com)

Full of tried-and-true strategies for enhancing your AdWords performance, the IKC also contains success stories, product solutions, and relevant news articles, all tailored to travel advertisers. You'll also be able to find the recent travel newsletters on the IKC in case you missed an issue.

When you're ready, grab that cup of coffee, browse through the IKC, and if there's anything more you'd like to see, we'd love to hear from you.