AdWords Auto Industry Newsletter

Holiday hints

Online shoppers are always on the lookout for holiday deals, and it's up to you to grab their attention. Your new year's resolution: get your ads in shape.

Spreading the word

When consumers are planning to make big purchases like cars or boats, they go online for information. To reach shoppers in this first phase of the buying cycle, stack one of your AdWords campaigns with general keywords like car tires or truck tires, instead of focusing on specific brands or makes. Set up a separate campaign for these general terms to maintain control of your budget.

Perfect landing

Use more specific keywords and landing pages to target consumers who already know what they want. If you sell car accessories, for instance, use keywords like car magnets or magnetic bumper stickers, and be sure to link your ad to the page on your site that features magnets.

'Tis the season

Write special ad text for the season. Showcase any holiday or year-end deals in your ads so you can stand out from the crowd, but run some non-holiday ads to attract other shoppers as well.

The price is right

Consumers are especially price-conscious around the holidays. Include specific price points in your ads ("Floor Mats Under $50," "Car Batteries $75-$200") to filter out clicks from shoppers with lower price ranges.

Out with the old

Update your keywords and ads that mention specific years as 2008 approaches. If you sell new cars, for example, replace your keywords for 2006 and 2007 models with 2007 and 2008 models.

Check it out

Shoppers go online to avoid crowded parking lots and long lines. Help them save time by making your website easy to navigate and your checkout process as quick as possible. Try Google Checkout, which allows customers to buy from you quickly and securely using a single username and password.

For more helpful tips, visit the Auto Industry Knowledge Center.