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The weather's cooling down, and a flurry of holidays waits just around the corner. As consumers gear up for the year's biggest spending season, we're here to help you end 2007 on a high note. This issue of the AdWords Entertainment & Media Industry Newsletter contains insights and recommendations designed to help build your holiday strategy. Make your presence known to consumers and take advantage of the increased traffic during this festive season with this issue's optimization tips. And learn about ways to grab your audience's attention using Google TV Ads and exciting ad formats available on Google's content network. As always, we want to hear your comments and suggestions, so please drop us a line at entertainment-newsletter@google.com. Happy Holidays! The AdWords Entertainment & Media Team
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