Festive facts
Wondering where and when your consumers are looking for information and gifts?
- Nearly 45 percent of consumers reported purchasing CDs, DVDs, video games, or books during the peak of last holiday season, making entertainment the second most popular category for online and offline purchases after apparel.1
- Consumers begin their holiday shopping early. 50 percent of Internet users report beginning their shopping in October, and another 32 percent begin in November. Only 18 percent wait until December to get started.2
- Almost half of online holiday shoppers report using search engines first for entertainment product information.3
Read the "Holiday hints" section for tips on optimizing your AdWords account to take advantage of these trends.
[1] BIGresearch for National Retail Federation (NRF), December 2006.
[2] Advertising.com, "Holiday Shopping Study: Consumer Shopping Patterns and Advertising Performance," June 2007
[3]American Marketing Association (AMA) and Opinion Research Corporation (ORC), "Mplanet," December 2006
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