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The weather's cooling down, and a flurry of holidays waits just around the corner. As consumers gear up for the year's biggest spending season, we're here to help you end 2007 on a high note. In a recent study, 87 percent of participants said the Internet influences their holiday purchase decisions 1. This issue of the AdWords Retail Industry Newsletter is filled with additional facts and tips designed to help build your holiday strategy. Make your presence known to consumers and take advantage of the increased traffic during this festive season with this issue's optimization tips. And learn about ways you can grab your audience's attention using Google TV Ads and engaging ad formats available on Google's content network. As always, we want to hear your comments and suggestions, so please drop us a line at retail-newsletter@google.com. Happy Holidays! The Google AdWords Retail Team
[1] AdvertisingAge.com, 2007. Email Preferences: We sent you this email because you have indicated that you are willing to receive AdWords Newsletters. If you do not wish to receive emails of this nature in the future, please visit your account's Communications Preferences page (https://adwords.google.com/select/EditCommunicationsPreferences - AdWords login required). Remove the check beside "Newsletter", and click "Save Changes". © 2007 Google www.google.com 1600 Amphitheatre Parkway, Mountain View, CA 94043 Google is a trademark of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated. | ||||||||
