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Perfect timingWhen’s the best time to launch your holiday campaigns? Now! 60 percent of consumers start their holiday shopping by early November 6. But, if you haven't launched your holiday ads yet, don't worry - there's still time. 77 percent of shoppers also said that they purchase the majority of their gifts during November and December 7. Additionally, 70 percent of shoppers are still expected to be buying gifts within five days of the holiday 7. What are the largest online shopping days? According to comScore Networks, online sales for 12 days during the end of November and beginning of December surpassed the $600 million mark each day. December 13 was the heaviest online spending day of 2006 with $667 million spent, followed by December 11 and December 4 8. Use 2006 as a guide to map your marketing strategies with your shoppers' timelines. Launch campaigns early in the shopping season and make sure they run until holiday shipping dates have passed or your inventory has been exhausted. Be sure to allocate enough budget so your ads will show consistently throughout these two months.
[6] PriceGrabber.com, 2006. | ||||
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