AdWords Retail Industry Newsletter

 Winter 2007

Introducing Google TV Ads Beta


Television advertising is a powerful way to build brand awareness and drive more qualified traffic to your website. Google TV Ads makes it easy to create, launch, and track your national television ad campaign through your existing AdWords account. Whether you sell clothes and accessories, home furnishings, or toys, you're probably always looking for ways to reach new customers and accelerate your growth. Now, with Google TV Ads, you can find them even when they're not online.

See the difference

How is Google TV Ads different from traditional television advertising? With Google TV Ads, you pay only for impressions that you receive, and you can easily track the performance of your campaigns. And, once you're up and running, the familiar AdWords interface will allow you to make changes to optimize your campaign with just a few quick clicks.


Better measurement

Once your ad has aired, use Google's reporting metrics to immediately understand the effectiveness of your ads. Google is plugged into millions of set-top boxes, enabling access to second-by-second viewership data across all dayparts. This valuable data will help you better understand your viewers and create engaging, effective ads.

More accountability

With Google's auction-based pricing system, you pay only for impressions that are actually delivered. When you set up your campaign, you'll set your maximum CPM (cost-per-thousand impressions). If you're the highest bidder, you pay the next-highest bidder's offer, getting the best price possible.

Greater optimization

Google's user-friendly interface allows you to launch and manage your TV ad campaigns easily. As you learn which ads are more effective with viewers, you can optimize your campaign accordingly with just a few clicks.


Your big debut

If you're new to television advertising and feel unsure about where to start, let our Ad Creation Marketplace connect you with professionals who can help. Through the marketplace, you can choose from a list of qualified specialists who can take care of the ad creation process for you. After you specify the budget and project details, your chosen specialist will create an ad tailored to your needs. The final creative will be placed in your account, and you can activate your campaign once it's delivered and you're ready to go live.

Want to learn more?

For more details about Google TV Ads, take this quick tour.

Get started!

Once you're ready to start using Google TV Ads, simply sign up by filling out this form.

      Home