AdWords Tech B2C Industry Newsletter

Thinking beyond search

With the holidays on the horizon, it's never too early to start strengthening your online presence. In the quest for the perfect present, your potential customers are going online to read up on product information, reviews, and comparisons. In fact, users spend 47 percent of their online time browsing content pages, according to a recent study¹. To reach these potential customers and tell them about your holiday offerings while they browse relevant sites, consider Google's content network.

With an extensive selection of high-quality news pages, industry-specific websites, and blogs, Google's content network is a cost-effective way to advertise your technology products or services. You can show your ads on niche technology sites, such as phonescoop.com, CNET.com, and digitaladvisor.com, or place your ads on larger sites that run articles or special features on tech products, such as business.com and NYTimes.com. And with the range of available ad formats − text, image, Flash, and video − you can showcase your holiday items in a unique and eye-catching way.

By advertising on both search and content pages, you can reach consumers at all points of the buying cycle. In fact, combining search and content advertising has been found to increase relative conversion rates by 22 percent². With contextual targeting, we'll place your ad on pages in our network that closely match the subject of your keyword list. Or, create a site-targeted campaign and select specific sites in the content network to display your ads (you can select sites by subject matter or specific URLs). Consider placing your ad on websites that holiday shoppers are likely to browse. For example, if you sell home electronics, try increasing your products' visibility by showing ads on sites with consumer electronics reviews and advice forums.

For more information about the content network, please visit https://adwords.google.com/select/afc.html.