AdWords Tech B2C Industry Newsletter

Product highlight: Google Analytics

Are you looking for a way to comprehensively track your efforts this holiday season? Is your website crucial to driving your business? If so, chances are the following questions have kept you up at night:

• Where are my visitors from?
• How did visitors reach my site?
• What do people do while on my site?
• Where on my site are visitors spending the most time?
• How can I generate more conversions from my landing page?
• Which of my AdWords keywords are most effective?

Rest assured: Google Analytics can help you find answers. A free tool that integrates with AdWords, Analytics tells you everything you want to know about how visitors find and interact with your site. With a variety of useful data delivered in a number of formats, Analytics helps you focus your marketing resources, improve site navigation, and achieve a higher return on investment. You can easily visualize and track the performance of all of your online advertising initiatives, including search campaigns, emails, and banner ads. It's powerful, easy to use, and free.

As your site traffic increases from visiting holiday shoppers, there's no better time to get started with Analytics. It's quick to implement − just sign up, paste the Analytics tracking code into your web pages according to the instructions, and tracking begins within 48 hours. At the end of the holiday season (and just in time for 2008), you'll know what keywords attract your most desirable prospects, what advertising copy generated the most response, and what landing pages and content make the most money for you. Now that's a gift you won't want to return.

Want more information? Take a tour or visit Conversion University, a great source for optimization and web analytics tips.