Print Ads Home

Overview

How it Works

Six steps to building a newspaper campaign

Pricing
  1. Choose newspapers to bid on based on geography, circulation size, ad size availability, section availability, and other criteria.
  2. Select day(s)-of-week, desired section, and ad size for each desired publication.
  3. Name your "bid" – the price you're willing to pay for your ad insertion.
  4. Submit bids to publishers.
  5. Publishers will respond (generally, within 72 hours) by accepting your bid or initiating discussions about why your bid was not accepted. (You can submit new bids based on these discussions.)
  6. Submit ad to publishers.

Throughout the process, Google representatives are available to answer your questions and help you achieve an effective newspaper campaign.

Pricing

Google Print Ads is a dynamic offer-based marketplace – not an auction. Advertisers propose the price they're willing to pay for an advertisement, and publishers accept or decline those bids based on factors like day-of-week, desired newspaper section, pre-established rates for the advertiser's industry, and available inventory.

Agencies

Are you an agency that currently buys print advertising? Learn how Print Ads can work for you.