Google AdWords Print Ads

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Success Stories

Google Print Ads and Blue Nile tested an innovative new ad format that drove 6.5x the sales of a traditional ad.

"Google Print Ads enabled us to see the real-time interaction between our print advertising and customer engagement online, allowing us to leverage traditional print advertising in an untraditional way."

– Jon Sainsbury Marketing Director

Newspaper campaign plus expert search marketing drives B2B Sales.

"I am a big convert. Now we have a way to use newspaper advertising tactically to improve the return on our marketing dollars."

– Simon McIver Director of Marketing

Using Google Print Ads to buy newspaper ads produced smooth sailing for a major cruise retailer – and a 30% savings in cost per lead.

"Cruise.com found that using the Google Print Ads interface was an efficient way of reaching new markets that, in the past, were normally avoided because of the time required to execute new agreements."

– Anthony Hamawy Managing Director

GolfNow uses Google Print Ads and Audio Ads to drive online business and manage key parts of its advertising strategy in one place.

"I can do everything: create our AdWords campaign, choose the newspapers and stations, upload radio spots, negotiate with publishers, see and hear our actual ads, and track performance down to the city level with Google Analytics."

– Matt Arnzen Director of Marketing

Rockauto.com used Google Print Ads to increase new customer orders by as much as 16%.

"With Print Ads, it looked like Google had taken much of the pain out of print advertising. I could do everything through a single interface, deal with one organization instead of several newspapers, and get a single invoice."

– Tom Taylor VP of Sales and Marketing

Using traditional media advertising, ServiceMagic increased leads and impressions 15 percent with Google Print Ads.

"After our positive experience with Google Print Ads, we'll continue to use it for lead generation. And, although branding and lead generation are our primary goals, we also know our ads reach local service professionals, helping us continually build our base of qualified providers."

– Craig Smith Senior Vice President

Sur La Table found the right recipe with Google Print Ads and drove an 8% sales increase for targeted store locations.

"Google Print Ads simplified the process of buying newspaper across multiple markets and also allowed us to take a unified approach to our online and offline advertising."

– Neal Cohen Vice President of Marketing

Specialty retailer increased online orders 64 percent when adding newspaper to direct response efforts using Google Print Ads.

"Google Print Ads gave our company an extremely efficient media-buying solution to get our message across."

– Betsy Warburton Search Engine Marketing Analyst