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Overview

The Power of Newspapers

Newspapers can be an important component in any advertiser's media mix.

Newspapers give advertisers significant local reach. They are the voice of their community.

  • On an average weekday, 50% of U.S. adults read a newspaper and 2.3 people read each copy of a newspaper.1
  • On an average Sunday, 57% of U.S. adults read a newspaper – that's more than watch the Super Bowl.1
  • Newspapers are the #1 source for local news.2

Newspapers help advertisers reach an attractive demographic.3

  • Readers tend to be highly educated and affluent, have higher Internet penetration and shop online more frequently.
  • Readers say that the newspaper is "an important part of their daily routine," and that "reading the newspaper is relaxing to me."
Purchase Branding

Newspapers are a key resource for shopping information that drives consumers to make purchases – online and offline.3

  • 84% say they visited a retail store as a result of newspaper advertising.
  • 60% said they visited a website to learn more about a product or service seen in a newspaper ad.
  • 50% said they bought something online after seeing a newspaper ad.

Newspapers are relevant throughout the purchase cycle.

Consumers refer to newspaper ads whether they're gathering product information or deciding which merchant offers the best price.

Learn more about how Google Print Ads works.

1. Scarborough Research USA, Release 2, 2005.

2. The Pew Research Center – "Maturing Internet News Audience – Broader than Deep," – July 2006

3. NAA 2006 Reader Engagement Study – Conducted by Scarborough Research