If you are a current AdWords customer, and you want to learn about how to track/monitor your website or campaigns, this seminar is for you.
Analytics 101 is a full-day course that will introduce you to the basics of web analytics such as tracking referral sources, improving web design and content, and identifying visitor preferences. You will be introduced to these fundamentals and then shown how to apply these Google Analytics skills on your own website. Attendees leave with a better understanding of how Google Analytics works and what tools and reports would best serve their business.
Analytics 101 is the first course that we offer in the Analytics seminar series. We have found that past attendees with responsibilities in the areas of marketing, business analysis, web development and sales have benefited from this seminar. It is helpful if you've already created an Analytics account and have a website or blog that you can refer to, but this is not required. We start from the very beginning, introducing you to the fundamentals of web analytics, and we will have live examples to show you.
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- Introduction
- Getting Started With Google Analytics
- How Google Analytics works
- Accounts, profiles, and users
- Navigating Google Analytics
- Basic metrics
- The main sections of Google Analytics reports
- Traffic Sources
- Direct, referring, and search traffic
- Campaigns
- AdWords
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- Content
- Pages and Landing Pages
- Event Tracking and AdSense
- Site Search
- Visitors
- Unique visitors
- Geographic and language information
- Technical reports
- Benchmarking
- Goals & Ecommerce
- Setting up goals
- Goal reports
- Ecommerce tracking
- Actionable Insights and the Big Picture
- Recap of Google Analytics reports and tools
- Finding actionable insights
- Getting the organization involved
- Creating a data-driven culture
- Resources
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