Analytics 201 is designed to help you take your usage of Analytics to the next level! This seminar gives you a deeper understanding of the metrics behind web analytics, advanced tools in Google Analytics for looking at data in detail, and best practices to apply them to improve your advertising and marketing ROI, measure visitors' engagement with your site, and create more advanced goals to look at conversion.
Analytics 201 is the second course we offer in the Analytics seminar series and assumes a basic knowledge of Google Analytics (equivalent to Analytics 101). Attendees with responsibilities in the areas of marketing, business analysis, web development and sales will benefit from this seminar.
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- Introduction
- What does a great analyst need to know?
- Best Practices: Clean Data
- Profiles and filters
- Filtering internal traffic
- Sampling
- Cookies and cookie deletion
- Multiple domains and subdomains
- Analytics Intelligence
- Automatic Intelligence Alerts
- Advanced Segments
- Using advanced segments
- Creating custom advanced segments
- Best Practices: Advertising and Marketing
- Search engine optimization
- AdWords advertising
- Campaign attribution
- Campaign tagging
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- Best Practices: Engagement
- Landing pages and bounce rate
- Site Search
- Event Tracking
- Best Practices: Conversion
- Goal setup
- Goal examples
- Goal reports
- Ecommerce
- Best Practices: Sharing with the Organization
- Export and email
- Custom reports
- Custom alerts
- Sharing customizations
- API tools
- Creating a data-driven culture
- Resources
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