From the basics of setup and configurations to advanced tracking features, you'll be well on your way to measuring exactly what your website is doing for you! Analytics 301 will help you improve the detail and insight in the data found in your Analytics reports by covering topics such as how to set up and customize tracking code, best practices for filtering your analytics data, setting up goals and funnels, and tracking interactive elements.

Is Analytics 301 the right course for me?

Analytics 301 is the third course that we offer in the Analytics seminar series, and you should have a basic knowledge of Analytics before attending (equivalent to Analytics 101). This is a more technical seminar than the 101 and 201 courses and assumes a basic understanding of HTML and JavaScript. Attendees with responsibilities as a web designer, developer, or webmaster, as well as anyone who desires a deeper understanding of how Google Analytics works and how it is implemented, will benefit from this seminar.