Meet the Seminar Leaders

David BoothDavid Booth

David is an instructor and regular speaker, leading seminars and sessions focused on website analytics and search & conversion marketing across the U.S. and Canada for audiences ranging from C-level executives to technical implementation teams. As a consultant, David has advised and worked with companies and organizations across North and Central America in web design, technology selection and deployment, web logistics, analytics and metrics tracking, statistical analysis, and online marketing.

He has been involved in web application development as an engineer and consultant for over 11 years, beginning his career as a Technical Marketing Enginer with Intel Corporation. He even spent two years with the United States Peace Corps developing and deploying websites and web applications to attract grants and international aid for Guatemalan NGOs and local development organizations.

David earned his Master of Business Administration in International Management from the Monterey Institute of International Studies and holds a B.S. in Electrical and Computer Engineering from the University of Illinois at Urbana-Champaign.

Justin CutroniJustin Cutroni

As Senior Director of Analytics for EpikOne, has consulted with hundreds of organizations around the globe to optimize their use of Google Analytics. An analytics industry leader, widely read blogger and author of Google Analytics Shortcuts from O'Reilly, Justin provides training seminars on best practices for analyzing and optimizing your implementation and marketing initiatives with Google Analytics. As an analyst, Justin draws on a wealth of experience managing and executing web analytics projects for clients to optimize their online presence using data. In his position at EpikOne, Justin is responsible for enterprise class Google Analytics consulting, managing web analytics consulting projects, designing and executing website optimizations tests, designing internal methodologies to deliver web analytics solutions, and evangelizing web analytics and Google Analytics.

Justin has worked in the technology consulting field for over ten years as an independent consultant and at international companies such as Accenture. His experience includes software engineering (design, development, testing and deployment), process engineering, project management and relationship management. Justin holds a degree in Mechanical and Aerospace engineering from Worcester Polytechnic Institute.

Brad GeddesBrad Geddes

Brad Geddes is the author of Advanced Google AdWords, the most advanced book ever written about AdWords. Brad is one of the first Google Advertising Professionals and Microsoft adExcellence members.

Brad is the founder of Certified Knowledge is an interactive training, toolbox, and networking website that equips PPC marketers with the knowledge, skills, and tools necessary to continuously improve the return on their advertising spend.

Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each year. His experience ranges from owning his own agency, to working for a botuqie agency, to managing programs that were official resellers of Google and Yahoo. Some brands he has provided marketing for include: Amazon, Yahoo, RH Donnelley,, World Directories, Encyclopedia Brittanica, and Red Lobster.

One of his trademarks has been demystifying the complicated aspects of SEO, PPC, and Internet advertising. Not one to hold secrets, Brad prefers to educate his people on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.

Michael HarrisonMichael Harrison

Michael Harrison is a Google Analytics, Urchin, and Google Website Optimizer support engineer at ROI Revolution. Michael has been working in web development since 1999 and joined ROI Revolution in June 2005. He is a founding contributor to ROI Revolution's analytics blog.

Anastasia HoldrenAnastasia Holdren

Stasia became a Qualified Individual in the Google Advertising Professionals program in January 2005. Since then she has helped numerous clients build and optimize their AdWords campaigns. Stasia has ten years experience managing Web technology projects and online marketing programs. She recently accepted the position of vice president for Sitening, a Nashville-based information technology company focused on search engine optimization (SEO) and search engine marketing (SEM). Before joining Sitening, she managed the Web departments for two Nashville-based custom publishing companies.

Stasia has extensive experience training people how to understand and use Web-based software. Her primary goal for AdWords Seminar participants is to increase their understanding and comfort level with the software. Stasia will provide strategies for maximizing campaign performance that can fit into a business owner's busy schedule and available budget.

Stasia started her career in the Boston area. Before moving to Nashville, she worked for The Boston Globe's website,, and at a Boston-area Web consulting agency. Stasia has worked for a wide range of clients, including Osram Sylvania, Harvard Business School Executive Education,,, Cannondale, Air Jamaica, the National Federation of Independent Business, Psychiatric Services and TravelCenters of America. Stasia earned degrees in English Literature and Journalism from the University of Massachusetts, Amherst. She lives in Nashville, Tennessee with her family and an odd assortment of critters. Although most of her free time is spent with her two-year-old child, she finds balance by running, gardening and volunteering in her community.

Corey KobergCorey Koberg

Corey is a consultant and speaker in the field of search engine and online marketing, and is a regular instructor of web analytics, pay per click management, and other Internet marketing courses and webinars.

Corey holds a degree in Electrical and Computer Engineering from the University of Illinois and has been involved in Internet related engineering and consulting for over 14 years, beginning his career in the labs that developed the world's first web browser. After working for Intel, Compaq, and Qualcomm, Corey has been instrumental in helping companies find and employ a scientific, results-oriented, professional approach to the web analytics and search marketing.

He brings a wealth of experience in online marketing and website analytics, and has worked with companies large and small to implement and leverage Google Analytics to drive the bottom line.

Shawn PurtellShawn Purtell

Shawn Purtell joined ROI Revolution in October of 2006 as a Google Analytics and Google Website Optimizer support engineer. He has a dual B.S. in Mathematics and Computer Information Systems from The College of St. Rose and later earned his M.A.T. in Mathematics from Binghamton University. He contributes regularly to ROI Revolution's blog.

Alex BroussardAlex Broussard

Alex is responsible for overseeing all technology operations and planning at EpikOne and plays an important strategic role overseeing and contributing to client engagements. Alex is one of EpikOne's client trainers and is also involved in product development, strategic planning and consulting solutions development.

Prior to co-founding EpikOne Alex was the Lead Developer at an interactive agency and responsible for online development, application development and technical operations. Previously, he was part of the software development team at IXI Corporation, which provides market segmentation, targeting and tracking solutions for financial services companies. His experience includes data modeling and analysis, web application development and architecture. Alex graduated from Colgate University with a degree in Economics and Computer Science

Benjamin MangoldBenjamin Mangold

Benjamin Mangold is the Search and Analytics Director at Loves Data, Google Certified Partners for Google Analytics, Urchin Software, Google Website Optimizer and Google AdWords. He is also a Google Certified Trainer for Seminars for Success, Google Analytics, Google Website Optimizer and Google AdWords.

Benjamin leads his company’s team providing consulting, support and training for analytics, conversion testing and online advertising to a variety of SMBs, corporations, government departments, education providers and non-profit organisations.

He takes great pride in being an exclusively Google specialist and thrives on showing everyone from beginners through to experts how to follow Google’s own best practices to use Google products effectively to increase leads and conversions for e-commerce and marketing objectives.

Benjamin implemented his company’s innovation development program to add extra value and benefits for Google Analytics users. Analytics Checkup and Advanced Tracker are two popular tools he initiated to ensure Google Analytics is utilised to its full potential. He has also created ‘Analytics After Hours’ talks on Google Analytics features as well as presenting Web Analytics Wednesday and being a guest speaker at industry conferences and digital marketing events.

Caleb WhitmoreCaleb Whitmore

Caleb has been a fixture in the online marketing, web analytics and search engine optimization field for a decade, providing tailored, actionable solutions to clients in many verticals including consumer retail and services, performing arts, entertainment, health care, business-to-business, higher education and real estate. He has founded multiple companies in addition to building the in-house Search & Analytics team at POP, a global interactive agency. As a leading Google Analytics Authorized Consultant, Caleb is sought after for numerous training engagements nationwide, and is regularly called to solve the industry’s most perplexing challenges by architecting innovative custom analytics implementations. Caleb lives in Seattle's Ballard neighborhood with his wife and 1-year-old daughter.

Vicky BrockVicky Brock

Co-Founder Highland Business Research

As co-founder of insight and web analytics agency Highland Business Research (a Google Analytics Authorized Consultant), Vicky is passionate about helping clients better understand their customers, in order to help them drive effective web, marketing and communications strategies.

Vicky is also a Board Director of the Web Analytics Association, the professional body for those working in understanding and optimising online experience.

She is also Associate Lecturer in Web Analytics for the University of British Columbia, Course Director of eMarketing and Web Value Optimisation for the University of the Highlands and Islands, Executive in Residence for the University of Guelph Hospitality School and a trainer in online understanding and measurement for the WAA, delivering web analytics training across North America and Europe. She speaks at conferences internationally about online customer interaction and web analytics.

Matt TrimmerMatt Trimmer

Matt Trimmer is Principal Consultant and Managing Director of ivantage Limited, a search marketing agency he founded in 2002. Matt established ivantage with the aim of dispensing actionable, accurate, rigorous, honest and ethical Internet marketing advice with a deliberately holistic approach to website traffic generation, traffic analysis and traffic conversion – intelligent search marketing. Matt is a Chartered Marketer and a Member of the Chartered Institute of Marketing and has over 13 years experience of Internet marketing, regularly consulting with and providing training to many large and small online organisations in the field of online strategy, paid search, organic search, conversion rate optimisation and web analytics. He lives in East Molesey, Surrey, UK with his wife and two children.

Enric QuinteroEnric Quintero

Enric is a founder of and board member of He is one of the pioneers of web analytics in Spain. With 11 years extensive experience, Enric has developed skills at companies such as Ogilvy Interactive, eDreams, Multiplica and Vueling Airlines, becoming a "guru" and a recognized national expert in Google products like Google Analytics and Website Optimizer.

Enric is a passionate advocate for metrics. He’s dedicated to helping both large firms and professionals, to discover the best way to apply research and web analytics to get results. His journey experience began in 1996, with Computer Engineering at the University of Barcelona. After graduating in Statistics in 1999, he focused his career on his passion for the internet. Enric maintains the blog which is devoted to web optimization and intelligent analysis.

Sharron LonsdaleSharron Lonsdale

Sharron Lonsdale is a Senior Consultant and Account Manager at ivantage. Sharron graduated from the University of Leeds with a BSc (Honours) in Computer Science and went on to master technical and marketing project management positions with BIS Banking Systems, Mars and Open Systems Management. She has been working with the Internet since 2003 and has over five years experience running online campaigns, using services such as Google Adwords, Google Analytics, MSN adCentre and Yahoo! Sponsored Search. Sharron is both a Google Adwords Qualified Individual and a Google Analytics Qualified Individual.

pere roviraPere Rovira

Pere is a moviational speaker, web analytics evangelist and one of the thought leaders in the field in Spain. As the Managing Director of one of Spain’s leading online business consultancies, he has a cutting-edge view of the development of online fields, especially web analytics.

As part of his day-to-day work Pere, and his team, help blue chip Spanish companies develop strategies, improving conversion rates and helping them to do more business through the internet.

Pere has vast experience in teaching and speaking at events, leading seminars and running sessions focused on website analytics and search & conversion marketing in Spain, and around Europe. He is regularly invited to speak at industry events and conferences.

Pere is the author of the leading Spanish blog and also has written several times for the Spanish Google’s Official Google Analytics Blog and other online publications. He is the founder of a major monthly marketing event, Conversion Thursday, an event that attracts in excess of 300 people at events around Spain.


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