This course will teach you how to increase your site's conversion rate with website testing. You'll learn how you can use Google Website Optimizer to run landing page experiments to turn more of your website's visitors into customers. The course covers how to run your first experiment, best practices in landing page design, and advanced testing strategies.
If you want to increase your website's effectiveness, then this course can help you. The course doesn't assume any prior knowledge of website testing, so even if you're just starting you'll be able to keep up. Also you don't need to be an AdWords advertiser or use Google Analytics to benefit from this course.
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The Big Picture and how Website Optimization fits in
- The conversion life-cycle
- Introduction to post-click optimization
- Introduction to landing pages
- What is a landing page?
- The economics of poor landing pages
- Top mistakes in landing page design and how to fix them
- Best practices to increase conversions
Introduction to Testing
- What is testing?
- How does testing work?
- Understanding the two types of testing: A/B and Multivariate
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Introduction to Google Website Optimizer
- How Google Website Optimizer works
- How to Run an Experiment
- Picking the right pages to test
- Implementing tags
- Reading and understanding reports
- Lab Session- Implementation
- Implement Website Optimizer on your own page or observe instructor implementing Website Optimizer on an existing website
Advanced Testing Strategies
- Advanced implementation
- Running multi-page tests
- Google Analytics Integration
- More best practices and tips and tricks
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Currently, we only offer one course on Website Optimizer though we're considering offering an advanced session in the future. If you're looking to increase your conversion rate further, consider the AdWords 301 course, which will help you develop a landing page strategy and write high-performing ads. Also consider the the Analytics 101 course, which will help you measure the performance of your website. |
