TV Ads

Greater Flexibility

Google’s all-digital, user-friendly interface allows you to launch and manage your TV ad campaigns in minutes. Buy five networks or fifty − no forced bundling means that you can choose the networks that are right for you and try new networks without commitment. And as you learn what’s working with viewers, adjust your campaign accordingly with just a few clicks of the mouse.

Watch our video on flexibility »

More Accountability

With Google’s auction-based pricing system, you choose the maximum CPM that you are willing to pay and only pay for impressions delivered to your ad. If you are the highest bidder, you pay the next-highest bidder’s offer which means you’ll always get the best price possible.

Better Measurement

Second-by-second data from millions of anonymized set-top-boxes gives you insight into the viewership of previously unmeasured niche networks, allowing you to unlock the value of TV’s long tail. Our innovative tuning metrics help you learn more about when viewers are tuning in and out of your ad, one second at a time.

Watch our video on measurement »