New to TV advertising?
If you're new to television advertising and need help with creating a TV ad, it's easy to get started using our Ad Creation Marketplace. To learn how you can use the Ad Creation Marketplace to connect with specialists who can create your TV ad based on your marketing objectives and budget, watch a demo.
Already have a TV commercial?
Make sure that Google TV Ads can accept your ad by closely reviewing the editorial and technical guidelines. Your ad must meet these guidelines, or we won't be able to accept it.
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Learn more about the Ad Creation Marketplace |
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In the Ad Creation Marketplace, you'll find industry professionals who can provide script writing, editing, production, and voice-over talent at an affordable package cost. It's free to search for and send project bids to specialists, and you aren't under any obligation to work with them until you accept a bid.
Why should I use the Ad Creation Marketplace?
- Qualified production experts - We maintain quality in the Marketplace by screening specialists based on technical and creative criteria, and by requiring that specialists offer a full suite of services (concept creation, script writing, voice-over, and production) at reasonable prices.
- Timely turnarounds - from your request to final ad delivery,
finding a specialist and getting an ad delivered to your account can take as little as a few days to a week, on average. Final ads will be available in your account so you can immediately activate your campaign once they're delivered.
- Cost of ad creation - Once you accept a specialist's bid, you might expect to spend as little as $1000 for your ad, depending on a variety of factors.
How do I get started?
- You will find the Ad Creation Marketplace link underneath your Campaign Management tab. You can also reach the Ad Creation Marketplace when you click 'Learn More' in your TV ads announcement.
- View the available specialists: check out their provided sample videos and look for a specialist who you feel fits your needs for a TV commercial.
- Request a bid from a specialist or specialists. We recommend reviewing our above tips on creating an effective TV ad prior to submitting your request.
- Note: the specialist who creates your ad will charge you separately from the advertising costs you'll accrue once your campaign starts running.
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What makes an effective TV ad? |
Identify your target customer
Think about who might walk into your store or what kind of customer you want to attract. Be more specific than just gender and age range, and describe where they live, what they look like, and what they might do on the weekends.
Craft your key message
Determine the objective of your key message -- you may want to create brand awareness and affinity, develop an understanding of your product benefits, or convince your customer that the product fits their needs.
Support your key message
Select information and visuals that support the message you want to convey. Focus on a select set of your products or services, even if you offer many. Too many details dilute the message and can confuse your customer.
Decide on a call to action
Use a clear call to action that enables you to track the success of your ad, such as visiting a vanity url, calling a unique 800 number, or using a coupon code.
Put it all together
The most effective TV commercials create a compelling experience with both audio and visual elements. Does the visual element of the commercial tell enough of a convincing story if the TV is muted? Likewise, if a viewer is in another room and can only hear the audio of your commercial, will they understand your message?
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