Advertising on TV just got easier with Google TV Ads

Set up your campaign to learn

If you have more than one version of your ad and want to test which is most successful, set up a separate campaign for each version. You can compare tuning metrics such as average total viewing seconds or what percentage of set-top boxes stayed tuned to your ad through to the end.

If you are interested in optimizing conversions such as calls to your phone number or visits to your website, you may choose to run your ads on one set of networks or dayparts at a time to identify which works best for you. By reviewing the number of impressions delivered and the number of calls or website visits received, you can determine your various conversion rates which can then inform your selection of networks or dayparts and the maximum CPM you are willing to pay.

Experiment with the auction

• Use the first week of your campaign to gain information by trying several different networks and dayparts. Try out niche networks that reach your target customer.
• Bid the highest CPM you are willing to pay. If your bid is the highest, your ad will run and you pay only the next highest bidder's price for impressions delivered. In this way you can learn the total cost of running your ad on different networks at different dayparts.
• In addition, you will learn the number of impressions delivered by each ad airing and be able to determine what networks and dayparts are the most efficient for your campaign.

Troubleshooting

If you need to identify the reasons why your ad might not be running, take advantage of the Ads Diagnostic Tool. You can find it by clicking on the "Tools" link under the Campaign Management tab. Then click on the TV Ads radio button on the left side of the screen. The Ads Diagnostic Tool enables you to identify issues at the campaign, creative, or target level, which are preventing your ad from airing. The tool will provide you with direction as to what action is needed to resolve the given issue(s).

Track the online impact of your TV ads

Review your website metrics alongside your Google TV Ads campaign metrics in your Google Analytics account. This cross-media reporting can help you analyze the online impact of your TV campaigns.

To access the TV Campaigns report, your AdWords account containing your TV Ads campaign must be linked to your Google Analytics account. Then from your Analytics account, locate your TV Campaign metrics from the AdWords drop down under Traffic Sources on the left navigation bar.

Google Analytics will track your website metrics (visits, conversion rates, revenue), right alongside metrics from your TV Ads Campaign, including:

• Impressions delivered
• Number of ad plays
• Cost
• CPM paid

Use this information to learn which networks, dayparts or programs work best, and optimize your campaigns as you learn. Keep in mind that website traffic may include traffic generated by other channels, not just TV ads.