How it works

Using the familiar AdWords interface, you can launch a TV advertising campaign in minutes.

1. Fill out the campaign basics.
   • Select the audience size you'd like to target. If you're like most advertisers, you'll want to target networks that reach all Google TV Ads households.
   • Set your bid and budget and choose your campaign dates.
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2. Select desired networks, dayparts, and programs.
   • Choose as many networks as you like with no bundling and no commitment
   • Better manage a fragmented audience with easy access to small networks
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3. Upload and select your ad.
   • Check that your ad meets our technical specifications and then upload your ad to your account.
   • If you don't have an ad, use the Ad Creation Marketplace to connect with specialists who can produce your TV commercial.
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4. Track and optimize.
   • Learn when and where your ads ran the next day
   • See how many impressions your ad received
   • Understand tuning behavior during your ad via second-by-second data from millions of set-top-boxes
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