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Success Stories
Learn about our Pioneering Spirit Award winner. Lend America has demonstrated innovation and embodied thought leadership through their use of Google TV Ads.
Lend America
“I’ve had the opportunity to evaluate many direct marketing media, and I’ve found Google TV Ads to be a one of a kind platform. Google’s powerful analytics provides information and data for our organization to maximize ROI. The complex nature of measuring returns is made easy thanks to Google’s exclusive automation and unparalleled support.” - Brian Fried, Director of Marketing, Lend America
Read more »Learn more about our national inventory partner Bloomberg Television. Bloomberg has seen positive results since partnering with Google TV Ads.
Bloomberg Television
“In the first month, we found that nearly 80% of advertisers bidding on our inventory through the Google TV Ads platform had never run on Bloomberg TV before, and those numbers have stayed high.” - Trevor Fellows, head of global advertising sales for Bloomberg Television
Read more »Here's how other advertisers are finding success with Google TV Ads.
Realty Executives International
“[Through Google TV Ads] we've optimized our television campaigns to be more effective in reaching our target than before. Traffic to our website has increased exponentially, and our franchises are seeing positive impact on their businesses” - Marissa Leon, Realty Executives International
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ShoppersChoice.com
“Google TV Ads has enabled us to build a credible brand which has doubled our conversion rate” - Jason Stutes, Marketing Director, ShoppersChoice.com
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Golden Gateway Financial
“I sit here at my computer while I launch national campaigns that are able to compete head-to-head with large competitors. Any small business that wants to grow its customer base through scalable efforts should check out Google TV Ads.”– Bob Purcell, chief marketing officer, Golden Gateway Financial
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Lenovo
“65 percent of people who created a customer account with the site during the time we were running Google TV Ads had never interacted with a Lenovo site before.”– Gary Milner, Global Interactive Marketing Manager, Lenovo
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TransUnion Interactive
“Google TV Ads has enabled us to measure advertising in completely new ways that have driven positive results.” – Lucy Duni, vice president, marketing, TransUnion Interactive
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Hanley Center and Psynchronous Communications, Inc
“With Google TV Ads, we were able to take advantage of next-day reporting and the system’s flexibility to make smarter and more efficient buys for Hanley Center. Given the phenomenal results we’ve achieved, even on a more modest budget, Google TV Ads will continue to be an important part of our recommended marketing mix.” - Kevin Zundl, co-founder, Psynchronous Communications
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eHealth
“Our results with Google TV Ads exceeded expectations, enabling us to drive incremental website traffic while staying well within our cost of acquisition targets.” - Bruce Telkamp, Executive Vice President, eHealth
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FragranceNet.com
"The key competitive advantage of Google TV Ads is the ability to access multiple networks, make quick changes to spend and settings, and purchase on a true CPM basis – we pay only for impressions we receive." - Jason Apfel, Founder, FragranceNet.com
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BR-111
"Compared to our previous experience with TV advertising, Google TV Ads is like night and day. In fact, we probably wouldn't be advertising on television if it weren't for Google. It's a thousand times simpler." - Erica Biser, Creative Director, BR-111
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