TV Ads

"They are able to tell me how many viewers watched each ad until the end. Which is fantastic."

- Jeff Wisot, Vice President, Marketing, Buy.com

New York Times, October 24, 2007
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"We think it's the wave of the future. [As Google expands its footprint and inventory beyond Dish] we'll be right there buying it from them."

- Mary Fritz-Wilson, Director of Media and Analysis, Jenny Craig

AdWeek, October 15, 2007
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"We saw significant … increases in traffic to Lenovo.com from specific search terms. One of the two ads was for our most excellent tablet notebook computer … Traffic to Lenovo.com from the keyword 'tablet' exploded when the television was running, offering us some correlation with the on air content."

- David Churbuck, Vice President, Interactive Marketing

Churbuck.com, February 9, 2008
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"Google TV Ads has provided us with new methods of creative learning. We can run different forms of creative through the platform and look at dropoff rates in viewerships by spot, network or program... We can also identify which pieces of creative work best and use that info for our traditional media methodology... It helps us dig down into the long tail of TV.  We can target smaller networks that we wouldn't have bought before because there was no viewer data."

- Brett Keller, CMO, Priceline.com

Online Media Daily, March 12, 2008
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