Benchmarks & Insights
What is driving the display advertising revolution?
Display advertising has long held the promise of a 1-to-1 communication between marketers and consumers. Today, advertisers - both large and small - are getting better results through innovations that make it easier for them to find the consumer they're looking for, and deliver a relevant message.
Display advertising is going through the biggest and most important revolution in its history. In fact, it's been predicted that by 2020, this could be a $200B industry. This growth is driven by an advertiser's ability to do things better in 3 key areas:
* Reach the right consumers efficiently, through granular targeting, and real-time buying
* Build more relevant and engaging ads with dynamic, optimized rich media ads
* Reach consumers in new environments like mobile internet and online video
As you know by now, we're investing significantly to make this space better for users, advertisers and publishers. Display advertising really is at the heart of what we're doing at Google these days. 99 percent of our top 1,000 clients are now running campaigns on the Google Display Network and YouTube. And last year, they doubled their spending on display advertising. The volume of transactions on the DoubleClick Ad Exchange has increased by more than 150% year over year. On the mobile front, We recently exceeded 4B daily ad requests on the AdMob network, for the first time ever.
These big numbers represent a big opportunity. There are many questions about these trends, on how you can leverage them to get better results, which we've tried to address in this section. Explore the topic you're interested in for more details.