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Drive results for your business goals
Consumers spend about 2 ½ hours a day online, on average; it's now more critical than ever to give your brand a place in the digital space. Recent research shows display advertising is a powerful catalyst in moving consumers down the purchase funnel, driving increases in brand awareness recall, product consideration and purchase intent. And when integrated into an offline media campaign, display efficiently extends reach and increases frequency.
Marketers are always looking to get better ROI from their campaigns. Whether it's to drive immediate sales, or fuel their search marketing, display advertising drives real performance, on many levels. Our studies show that over 50% of analyzed campaigns resulted in positive lift in web site visitors and/or searchers ¹. Specifically, over 40% of display campaigns drove a 21% lift in website visitors, and 24% drove a 21% lift in brand term searches.