Ad Serving

The foundation for managing online ads

From planning, creating, trafficking and measuring, getting a display ad campaign up and running involves a complex workflow with as many as 30 steps in the process. With all this work that goes in to launching a campaign, advertisers and agencies typically end up spending about 28% of their total media dollars on overhead costs alone, compared to just 2% with TV.

It shouldn't be this complex - or this costly. DoubleClick for Advertisers (DFA) is a singular, seamless platform that helps advertisers and agencies manage the entire scope of the display campaign workflow. From planning and executing to measuring online display campaigns, DFA provides advertisers and agencies a unified solution to make it all happen -- with just one login. And with 99% up-time DFA has the highest reliability for ad delivery in the industry.

DFA also provides integration of rich media and display channels so you get a streamlined workflow and user experience with unduplicated data that feeds consistent reporting.