Display Network

Targeted and measurable advertising on a smart network

The Google Display Network is our full-service ad network solution, that lets you run efficient campaigns across more than 2 million popular and niche sites across DoubleClick Ad Exchange and partner sites on Google AdSense. Unlike other ad networks, it is a smarter network that lets you buy ads in real-time, at prices you determine in an auction, with complete transparency and a host of optimization solutions to automate campaign management. A powerful combination of contextual and audience targeting helps you find and reach your audience.

So how does this differ from a demand side platform? The answer depends on your needs as a marketer. Some marketers have a desired campaign result (such as reaching a specific target audience for a new car campaign, or generating a certain number of conversions for a sporting tickets campaign). They want to outsource campaign management and have a customized, transparent media solution designed based on their goals. The Google Display Net...work fits this bill—it's like having a stock broker manage your portfolio to meet your investment goals, as opposed to managing each element yourself through an online broker platform.

Whether you are local, regional, or global, the Google Display Network offers the scale you need and services to help you make the most of every dollar. It is the largest global network, that reaches 80 percent of Internet users worldwide, serving hundreds of billions of impressions to more than 500 million users each month, in 100 different countries and 20 languages

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