Performance

Targeted, measurable performance at scale

Whether you're a small business or a large agency trading desk, you'll find the right solutions to run high-performance display compaigns with Google.

With its reach, scale and advanced contextual engine, the Google Display Network (GDN) is a 'smart network' for advertisers looking for powerful built-in targeting, measurement and optimization solutions. Reaching 92% of US internet users¹, the GDN is an auction-based buying solution that gives buyers control over their bids and transparency into pricing. It's a full-service solution designed to hit compaign goals with Google's 10 years of experience in developing optimization algorithms. Automated bidding and targeting can be used to reach buyers' goals for clicks, acquisitions or conversions, with pricing based on cost-per-click (CPC), cost-per-action (CPA) or cost-per-thousand impressions (CPM). At any tie, buyers can monitor campaign results, control where ads deliver and adjust goals.