Invite Media
A more efficient way to buy media
In 2-3 years, over 75% of all non-premium display inventory is expected to be offered via ad exchanges, including mobile and video. To access this inventory, advertisers and agencies need a real-time bidding platform, i.e. a layer of technology on top of existing ad marketplaces that help buyers evaluate and bid for online media on an impression-by-impression basis.Invite Media is a demand-side platform (DSP) that provides a technology which enables sophisticated agencies and advertisers to use real-time bidding to buy and optimize online ad campaigns more efficiently across multiple ad exchanges, all in a single interface. With access to data from any major source, plus the freedom to create your own business rules for bidding and optimization, Invite Media gives buyers flexible control over campaign performance.
featured content
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Research
Invite Media General Overview
DSPs, SD networks, targeting and other innovations.
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Research
The Arrival of Real-Time Bidding
This white paper describes Google's view of real-time bidding (RTB), how buyers benefit from RTB and how they can use it today.
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Blog Post
Investing in Exchange Bidding
Acquisition of Invite Media platform for real time bidding.
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key features
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Bid Manager
Real-time bidder with all major sources of 3rd party data fully integrated for easy buying.
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Cross-Exchange
Set global budgets and targeting criteria for de-duplicated, reach across multiple sources of inventory.
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Streamlined Work-Flow
Quickly bid, optimize and report on the media spend through all marketplaces at once.
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research & insights
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Invite Media General Overview
Review of Key Features, DSPs and RTB.
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The Arrival of Real-Time Bidding
This white paper describes Google's view of real-time bidding (RTB), how buyers benefit from RTB and how they can use it today.
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Real-Time Bidding State of the Industry
Presentation of full public results from the study by Google and Digiday, February 23, 2011.
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related videos
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Real-Time Bidding State of the Industry
Chip Hall at Digiday OnMedia.
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Eric Schmidt @ IAB 2010
IAB Annual Leadership Meeting in Palm Springs, Feb 2011.
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2010 IAB MIXX Keynote
7 Predictions for Display Advertising by 2015.
