YouTube

Broadcast your campaign

Whether you're an AdAge 100 advertiser or a local retailer, everyone can run their ad campaign on YouTube and tap into the world's largest online video community. YouTube users around the world are watching 4B videos a day, and uploading more than 60 hours of video per minute. In 2011, YouTube had more than 1 trillion views -- that’s almost 140 views for every person on earth

While these are very large numbers, they also represent a very large opportunity for advertisers to connect with their target customers in an immersive environment, and drive the desired response. 94 of top 100 advertisers in US have found success on YouTube. This trend is not limited to YouTube.com alone. With over 99 major online video websites in our network, large scale advertisers can finally use online video as a medium with critical mass for their campaigns.

Advertisers connect with YouTube users in 3 major ways:
1. When users are watching a video
2. when users are searching for video
3. through custom marketing programs