AdWords now goes beyond search-based text ads and retains high levels of relevance and cost-effectiveness.

Contextual Advertising Search accounts for 5 percent of available ad inventory on the web. So we thought: Let's apply the same technology that delivers relevant ads to search results to content web pages, as well. The increase in inventory has been substantial: Teaming with major online sites such as About.com, The New York Times, and Viacom Local, our content network now reaches more than 80 percent of U.S. Internet users.

Image Ads A picture of a product, a logo, or a graphical representation can often explain a product or a service more quickly and more effectively than plain text (although we're not so generous about vulgar, untargeted banner ads). That's why we launched our Image Ads product this year. It gives AdWords advertisers a way to include graphically based ads into their AdWords campaigns.

Same price, auction, and management tools. But now–and finally–a way to make brand advertising accountable and measurable.