Learn how Google Analytics can improve your website—and your advertising initiatives.
Google Analytics makes it easy to turn page views into profits. And when used with other products in the Google ecosystem—including AdWords, AdSense, Website Optimizer, Webmaster Tools and others—it's easy to gain insights across marketing activities. Sign Up Now.
Features
Advertising ROI
Measure the success of your display, search, new media and offline advertising efforts.
Cross Channel and Multimedia Tracking
Compare your site usage metrics with industry averages and track Flash, video, and social networking sites and applications.
Visualizing Data
Uncover trends, patterns, and key comparisons with funnel visualization, motion charts, mapping, and more.
Customized Reporting
Create the reports, dashboards, and segments that make the most sense for your business.
Sharing and Communicating
Administration controls and email reports allow you to share data across your organization.
Google Integration and Reliability
Google Analytics complements a suite of related products, all running on the same world renowned infrastructure that powers Google.
Product Family
Analysis and Optimization
Advertising
Commerce and Enterprise Search
Product Tour
Watch this brief tour to learn how Google Analytics can help you buy the right keywords, target your best markets, and engage and convert more customers.
Our Customers
Actionable metrics from Google Analytics helped RE/MAX, the global real estate franchise network, rethink their internet initiatives and drive more leads to agents at a lower cost.
Read case studies about our customers.