Powerful Google Analytics integration from Pure360 lets you view custom interactive reports of both email marketing campaigns and their resulting website activity - including goal conversions, values and ROI - all within PureResponse, our enterprise level email marketing platform.
Knowing what your subscribers went on to do after they clicked on your email means you can truly understand and measure the effectiveness and value of your email campaigns.
And, of course, use these insights to create even better performing emails. ROI is king, right?
With PureResponse, you can include Google Analytics tracking within your email marketing campaigns, with just a single click.
We'll automatically identify each email campaign within your analytics results, so you'll be able to analyse exactly where your traffic and conversions came from at a glance.
Once you've sent your email, you can then go on and see a custom interactive report of your relevant Google Analytics results, including the number and value of your goal conversions, alongside the email report for that same campaign. Hello ROI measurement.
Google Analytics Integration comes as standard with every edition of PureResponse.
This app accesses data securely using
AuthSub, OAuth or Open ID.
(5)
Comments (3)
Analytics
Easy to use
- Mailjunkie82 - June 15, 2011
PureResponse allows me to easily access email campaign reports in one window rather than having to drill down in Google Analytics - A time saver
Yep - Works well & saves time
- David H - Oct. 08, 2010
Found this really easy to set up. It hasn't replaced my visiting the Google Analytics site, but lets me view ROI from email marketing campaigns quickly and easily at the same time as viewing the email reports themselves. Biggest time saver for me has the automatic adding of GA tracking codes to each link. I didn't always have the time to do this when it was a manual process, so now I get deeper insights per campaign without any additional work.
An Excellent Integration
- thetruthseeka - May 18, 2010
I can now see the end results of my as soon as I view my report in PureResponse and can quickly view the success of the campaign and my return on investment. The reports returned from this feature can be complex and time consuming to set-up within Google Analytics itself, especially identifying which campaign generated goal results, so this is a great time saver as I can see all my Google Analytics Stats for a particular send in and all I had to do was tick a box when creating my message.
It actually is that easy..
- Pearl Johnson - May 18, 2010
Really Impressed with this Pure360 Integration, It took me a while to understand that one click was all it took to integrate my campaign with Google Analytics. So simple.
Excellent Integration
- Sam Wilson - May 18, 2010
The only ESP that I know that brings GA reporting data back into your email reports so you can see exactly what goals you've achieved from each campaign, only takes 1 click to setup.