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Barilliance Behavioral Targeting

By: Barilliance Systems Ltd - Mar 08, 2011 - 0 stars (0)

Barilliance's Behavioral Targeting service for Google Analytics allows eCommerce marketers to extract under performing customer segments from GA data and increase the conversion rates of these segments by showing them relevant and personalized messages and offers.


Your customers are different: they may be first time visitors or loyal customers; they can live in the US or in Europe; they might have found your site on Google or clicked on your banner from one of your affiliate sites. These differences matter, and you can use this information to create a more personalized shopping experience which will increase your conversion rates.

Barilliance's Behavioral Targeting automatically creates campaigns with dynamic offers based on your historical Google Analytics Data. The product comes with built-it best practices such as "first time visitor" and "International Shipping" campaigns that will be filled with your data from GA. These built-in best practices have been created from the experience of hundreds of online retailers.

Built on top of our Zero Integration technology and utilizing a Software-as-a-Service (SaaS) delivery model, Barilliance's Behavioral Targeting can be setup in a few minutes driving the setup cost to practically zero.

This app accesses data in a non-standard way.

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