One-click Google Analytics
Automatically creates and adds Google tracking code to your dotMailer campaign links, so you can easily filter and track your email traffic in your Google Analytics reporting.
When you click the ‘Track my campaigns using Google Analytics’ box, dotMailer automatically creates the following link content.
Source = dotmailer
Medium = email
Campaign = ‘campaign name’
Ad Content = ‘link name’
To set Google Tracking up in your dotMailer account
- Log into your account
- Click on Campaigns
- Click on Advanced Features and then the Site analytics tab
- Choose and Save
- The next time you send a campaign, the Google tracking will be activated!
By selecting this option, you’ll be able to query your Google Analytics data to gain a greater understanding of how your email recipients react after receiving your email campaigns. You can report in this way across all your dotMailer campaigns, individual campaigns and even right down to individual links.
In your Google Analytics account, choose Traffic Sources form the left hand side of the page, then choose Campaigns. Here you will see all the dotMailer campaigns you have selected to be tracked.
This app accesses data in a
non-standard way.
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