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Opportunity Report

By: Get Smart Content - Feb 13, 2012 - 0 stars (0)

The Opportunity Report breaks your Google Analytics account down into a simple report that measures the performance of audience segments against your site's average conversion and bounce rates. This report takes the guesswork out of how to connect with your website visitors.


This is a web-based application that allows Google Analytics users to clearly see which traffic segments are under performing, based on conversion rate and bounce rate. This data makes it very easy to see which traffic segments need attention in order to increase your website’s ROI. The types of traffic segments that are reviewed include:

+ Day of the week
+ Keywords
+ Location
+ Mobile Devices
+ Number of visits
+ Referring URL

This tool reports over the previous six-month period and can report on all goals, or focus on one specific goal.

This app accesses data securely using AuthSub, OAuth or Open ID.

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