Campalyst is a social media management and analytics software that measures ROI of social media activities. It tracks fans and followers from a like or a tweet on the social network up to a purchase on the company's website, thereby helping maximize sales and conversions, instead of just "likes".
Campalyst software helps marketers manage their social media properties, publish to Facebook and Twitter from a single dashboard, assign multiple user roles to managing various social accounts, and, most importantly, measure ROI of these activities. The application tracks the full conversion funnel from a like on Facebook or a tweet on Twitter up to the sale or conversion on the website. In this way, Campalyst helps marketers increase sales and conversions by optimizing their social media strategies for business results.
Campalyst integrates directly with Google Analytics, Facebook, and Twitter; therefore, no additional Javascript codes are required on the website.
This app accesses data securely using
AuthSub, OAuth or Open ID.
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Comments (3)
Analytics
Great way to measure ROI!
- vaidas - March 29, 2012
Awesome app - shows $$$ earned by Facebook posts, not # of friends or likes - very useful! Post scheduling is very cool too!
Looks as a great tool!
- Gintas - March 29, 2012
Probably one of the most useful tools for social marketing mangers.
Great app!
- jasinskas.k - March 29, 2012
The only way to learn how to improve your Facebook messaging, in order to boost online sales! No more "uuhh...we got 50 likes under this nice picture", now its "uuhh...we made 2.500$ with this picture"!