Engage Ads bring rich, interactive, and socially connected experiences into standard IAB ad units. These next generation ads offer improved performance and endless possibility, think of them as custom apps that can sit in a display ad. Because they can access social APIs they will allow you to integrate personally relevant data and bring branded experiences off social networks. Finally, they can be served everywhere you place your current ads.

Engage Apps allow you to bring rich, interactive, and socially connected applications anywhere across the web. Because our platform features built in social API integrations, Engage Apps can sit on social networking platforms or across publisher sites, and wherever you choose to place your app it will be able to incorporate personally relevant social graph data.