CampaignAlyzer is a web-based application that acts as a central repository platform where organizations that are using Google Analytics or any other Analytics tools can store their marketing campaign values in one database.
Main Features:
BULK CAMPAIGN MANAGEMENT: Ability to import and export campaigns from and into Excel, CSV and tab delimited files.
ATTRIBUTION MODEL: CampaignAlyzer provides the option to attribute the online conversions to the very first campaign or the most recent one.
ANALYTICS-TOOL AGNOSTIC: CampaignAlyzer has the flexibility to use any campaign tracking variables other than the default Google Analytics UTM parameters.
URL SHORTENER: CampaignAlyzer utilizes the Google URL shortening service goo.gl for easy URL sharing and distribution across social media and other marketing channels.
TAGGED URL CASE: CampaignAlyzer provides the option to force all campaign parameters to lower case, consolidating entries and making for easier reporting and analysis.
This app doesn't access Google Analytics Data.
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- lukas - July 17, 2012
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