Bazaarvoice powers customer ratings, reviews, questions, answers and stories on more than 800 branded websites. When customers add their own content to a site – for example, by reviewing a product they recently purchased – this content has been proven to increase conversion rates, average order value, and other key bottom-line metrics.

Uncovering these results can be challenging for a brand, as the tagging and inputs must be perfectly coordinated. To completely ease this process, Bazaarvoice has created a pre-built integration with Google Analytics. Now, clients that have user-generated content and use Google Analytics can immediately and confidently track results without worrying about the details of set-up.

Bazaarvoice is the first social commerce solution provider to create pre-built integrations that help track business results that tie directly to an organization’s bottom line.