Track visitors to your website that use the telephone to buy or enquire. Get data on the keywords and referring websites that the visitor used to search. Get a more accurate picture of the ROI you get from your digital activity. View your tracking stats using your existing Google Analytics account.
The next step in telephone tracking is to monitor the number of calls generated from online marketing. Dynamic telephone numbers are used to change the phone number displayed on your website when a visitor clicks through from a referring site or types in a particular keyword.
Mediahawk provides online reporting that displays the number of visitors your website has received, which keywords the visitor typed in to find your site and most importantly, whether or not the visitor telephoned to place an order or make a sales enquiry.
Website call tracking offers you a unique insight into customer behaviour and allows you to effectively manage your online marketing campaigns. You can increase ROI from marketing by finding out which keywords generate phone calls and how your customers are interacting with you.
This app doesn't access Google Analytics Data.
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Comments (3)
Analytics
tracking
- farhanazad5353 - June 13, 2012
Source and Call Tracking
- kez - Nov. 12, 2010
Mediahawk's website call tracking allows us to identify which advertising sources are generating calls. This is useful as it allows us to look at what sources and keywords are actually being used to get to our website, and which of them are lead to telephone enquiries.
Website call tracking
- ppc - Oct. 26, 2010
A very helpful tool to identify online visitors that make a telephone call. Website call tracking gives a completed picture of your online enquiry levels including telephone calls not just web conversions. Good to use on PPC or SEO campaigns where it is often unclear what has happened to visitors that don't convert online.