pimcore is an advanced, open source PHP content management system. It is used for creating and managing digital content, assets and structured objects. With a strong Online Marketing focus, Google Analytics / Website Optimizer / Webmaster tools are integrated in the CMS backend for centralised use.
With pimcore's strong Online Marketing approach, the CMS provides an advanced Google Analytics / Website Optimizer / Webmaster Tools integration for simpler analyzing and Optimization.
Google Analytics: An overview is giving you the most important Analytics data, including detailed graphics for all shown metrics. In the data explorer you can analyse any given dimension and metric. The navigation summary provides in-depth information for the users on how the selected page is used during a visit, with all details on previous/next pages, and entrances/exits.
Google Website Optimizer: Tests can be created directly in pimcore with a few clicks. Name the experiment and choose both conversion and variation pages by drag-and-drop. You can add more than one variation page to your experiment, and also test versions of one page against another.
Google Webmaster Tools: Based on a simple integrated setup and verification process, you can get basic GWT reports directly in the backend interface.
This app accesses data in a
non-standard way.
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Comments (1)
Analytics
Great stuff!
- mike mosley - April 18, 2012
The integration of Google Analytics and the Google Website Optimizer is really great. I was really astonished how easy it is to create A/B and multi-variant tests by using the pimcore document versions. Dead simple. Great stuff - cool framework.