Century Interactive integrates call tracking with Google Analytics allowing you to see phone calls next to clicks. Calls and web traffic side by side offers clarity on a previously hidden metric. Century Interactive also offers a Google AdWords integration providing call tracking to keyword level.
Driving prospects to your website is important, but phone calls provide valuable sales opportunities. Century Interactive call tracking realizes the value of call tracking within your Google Analytics.
Here is how to use Century Interactive call tracking with Google Analytics in 3 easy steps:
1. Set up an account at www.centuryinteractive.com or call 888-429-3109. Provision a trackable phone number, both local and toll-free are available.
2. Provide your Century Interactive account manager with your Google Analytics account ID and a unique URL contain the Google Analytics code.
3. When your tracking number is called, Century Interactive will automatically ping
your desired URL and a browser page hit will appear in Google Analytics. Additional reporting, call recordings, IVR features, etc. are available in the Century Interactive portal or API.
Get started today by visiting centuryinteractive.com or calling 888-429-3109
This app doesn't access Google Analytics Data.
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Comments (6)
Analytics
Exceptionally happy with product and service
- Tyson Terry - May 17, 2011
I've been using Century Interactive for a while now and have been very impressed with their product and people. After tracking calls across just a couple simple campaigns initially we quickly realized the importance value and expanded. The second step we engaged in is utilizing some of their operations based features. They are able to quickly and easily put a bridge on a phone line. Not to mention the features and customer service are free and encouraged. Highly recommended.
No Price
- contactmaan - March 29, 2011
No price mentioned....their site says 'spend 5% of your marketing budget on phone tracking' and then they show a budget of $100K...I don't think they have any value for money to offer (main reason for not being transparent about pricing)....such a time waste.
Century Interactive Is the Best
- Kevin Williams - Nov. 03, 2010
In this business you have to know where your leads are coming from. We have known for a while now that our internet site and digital campaigns were bringing traffic, but it wasn't until someone introduced us to Century Interactive that we were able to distinguish which of those were actually producing calls. Calls are the conversion that matters most to us and this has been the largest single revelation in our marketing history to date. I cannot recommend them highly enough.
Century Has Really Improved my Marketing ROI
- Chris Herndon - Oct. 21, 2010
In the apartment leasing business, it's all about inbound calls. They consistently convert better than contact forms. Century Interactive's team and reporting tools have enabled us to drive more calls to our clients and grow our business. I especially appreciate their agility and willingness to go the extra mile. We're currently working with their team on a complex technical integration, and they have been up to the task.
Century is best tracking tool we've come across
- Brad Simmons - Oct. 20, 2010
Phone calls are still the ultimate metric for small and medium-sized businesses...having this information tracked alongside web visits is important for the auto services industry. Brad Simmons ClearMechanic, Inc.
Vendor options
- Bill Shires - Oct. 20, 2010
I actually prefer to use Century Interactive's own proprietary platform to analyze my web traffic since it's optimized for phone calls. Since I'm an agency, CI works for me since they don't require a contact. I can just bill my clients for usage plus a markup without worrying about being upside down in a fixed contract.
Innovative and Results Oriented
- McSee - Oct. 20, 2010
Century Interactive's products are innovative and also help to achieve the results we are looking for without large up-front capital expenditures. Best ROI I've come across!