If you’re tracking your website via Google Analytics™ newzapp enterprise gives you the option to automatically tag links with a Google Analytics™ tracking code. Once you’ve enabled this option you’ll be able to view details of visitor behaviour in your Google Analytics™ account.
newzapp enterprise customers can integrate their email marketing campaigns with their Google Analytics™ account
how to set it up
1. Go to your Admin tab
2. Click on Preferences
3. Tick the ‘Include Google Analytics™’ check box
4. Give your campaign a title (this can be anything eg. newzapp email campaigns, January newsletter, March Sales email etc)
how does it work?
newzapp will add the campaign title as a query string to all your links on your email campaigns. When a subscriber follows these links to your website, your Google Analytics™ account will display this in your Traffic Sources report.
why would you use it?
This will allow you to track in more depth the traffic your email marketing campaigns send to your website. You could use this to improve the quality of your landing pages and to recognize if, where and why a subscriber drops off your website.
This app accesses data in a
non-standard way.
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Comments (2)
Analytics
Email Marketing with analytics
- Vitriolic music - Nov. 11, 2010
Simple to create campaigns that feedback into google analytics, just a few clicks to set up. Because newzapp let's me create as many campaigns as I need and add tracking to each of them I can see who clicks what link and then subsequently that tracking is enhanced by google analytics. Great stuff.
adding google analytics to my newzapp emails
- patmanelectrical - Nov. 11, 2010
It's so easy to add analytics to my emails and this makes all the difference when looking at my web stats. Highly recommend.
newzapp - Google Analytics Integration
- thetopbanana - Nov. 11, 2010
very powerful, simple to use feature, I would recommend.