A freemium solution providing Voice of Customer (VoC) survey feedback from your visitors and letting you integrate with matching Google Analytics data into GA reports. Get a more comprehensive understanding of the intent and perceived results behind each visit, providing context to your GA data.
Combine Google Analytics clickstream data with 4Q survey data points including: Overall Satisfaction, Purpose of Visit (why visitors came to your site) and Task Completion (whether they were able to complete their tasks). Using customizable GA reports, you can easily slice and dice the integrated data set to better measure your site’s performance against your online business objectives and optimize your site.
Highlights of reporting capabilities include:
- Tracking satisfaction rates for specific visitor groups to better evaluate landing pages, exit pages, search keywords, traffic sources and campaigns.
- Measuring conversion rates against task completion rates to gain a better understanding of the conversion cycle.
- Comparing satisfaction rates by time on site, pages visited, sections visited and geographic region.
- Examining time on site by task completion to distinguish between visitors struggling to find information and those positively engaged on the site.
This app accesses data securely using
AuthSub, OAuth or Open ID.