What is the Google Analytics Developer Platform?

The set of tools and resources available for developers to extend the functionality of Google Analytics:

• Collect more relevant data
  Copying and pasting only gets you so far. Customize the data you collect with Google Analytics to gain deeper insight about visitor behavior.
• Automate Reporting
  Navigating and building reports takes time. Automate these repetitive tasks to save time.
• Organize data around your business
  Your business is organized one way, and Google Analytics in another way. Align both sets of data to get the views you need.

What is the Google Analytics Developer Program?

Your guide to successfully leverage the Google Analytics Developer Platform:

• Engage with Google
  Navigating your way through Google should be easy. The program is the most effective path to access the people and resources you need to meet your objectives when developing with Google Analytics.
• Reach a massive audience
  How do you reach millions of users? Google Analytics is used by individuals, small businesses, and large corporations to track millions of websites. The program provides opportunities for you to reach this audience and make a big impact!
• Best practices
  Building a solution is one thing, making sure it reaches its full potential is another. The program helps you get the most out of the Google Analytics Platform.

Why develop with Google Analytics?

• Easy
  Industry standard formats and comprehensive documentation means you can customize, develop applications, or integrate Google Analytics data with existing systems--quickly and easily.
• Stable and Fast
  Our API services offer high availability with speedy response times. And we give generous and flexible amounts of quota.
• Free
  No fees associated with accessing the Google Analytics platform.

Get Started

1. Build
   The resources to help you find opportunities and the tools to build an application or implement an advanced customization.
2. Publish
   Information on the resources available to reach Google Analytics users.
3. Promote
   Promotional efforts that the Google Analytics team can offer to help promote your application to the world.