Google Analytics

Plug your social data into Google Analytics

As the number of social networks and activities performed grows, there's no comprehensive way for marketers and publishers to see the big picture of how social behavior really impacts their brand, let alone understand how these social actions lead to engagement or true return on investment (ROI) of their content.

That's why we've developed the social data hub - so any network can integrate their activity streams - like +1, votes, and comments - into Google Analytics Social Analytics reports, which will be available next year.

Analytics

Benefits of Activity Stream Integration

  • Enable your social network to be visible to marketers, publishers and analysts using Google Analytics
  • Promote a broad, comprehensive and inclusive picture of the global social media landscape
  • Advance accessible measurement of all social media platforms and activities

Learn more