Develop your analysis skills

Google Analytics provides many educational resources. Whether you're new to analytics or an experienced user you'll find videos and articles to help you get the most out of Google Analytics.

Get started

Our setup checklist and getting started guide feature common questions customers have when setting up their account and beginning to analyze their data. The help center has articles on all features and aspects of Google Analytics, including implementation, analysis best practices, and troubleshooting. These tools let you quickly gain insights and they can help you make business decisions.

Analytics Academy & Analytics IQ

Google provides Analytics Academy, a free online learning platform that offers comprehensive training in Google Analytics and data analysis. In addition, the help center has video lessons on Analytics that prepare you for the Google Analytics Individual Qualification (IQ) test. Passing the Analytics IQ test gives you an industry recognized qualification. Visit Analytics Academy and the Testing Center.

Seminars & Videos

Analytics Certified Partners provide regularly scheduled training on Google Analytics. Select from Intro (101), Intermediate (201), and Advanced (301) courses. Take a look at the courses offered in your area.

Videos on the Official Google Analytics YouTube Channel cover beginner to advanced topics. We’d love you to rate the videos you watch and tell us what you'd like to see more of.