Enterprise data. Premium service.
Learn more about your customers by bringing all of your data together so everyone in your organization can explore, gain intelligence, and inform strategies to increase business performance.
“Over 75% of CLA250 customers are new to Mercedes-Benz. With Google Analytics Premium, we understood this new buyer and their behaviors almost instantly.”Eric Jillard, General Manager, Marketing Services, Mercedes-Benz
Get more value from your data.
Google Analytics Premium was built with large organizations in mind, with data that’s accurate, integrated, actionable, and fully supported by our expert account management and training teams.
Put analytics to work across your organization.
Your enterprise needs are complex, but that doesn’t mean your analytics solution should be. Google Analytics Premium effortlessly scales throughout your entire organization, so your employees can dive into important metrics, such as customer segmentation and shopping behavior. Our intuitive user design makes key metrics accessible so they are useful for everyone.
Bring all of your data together.
Google Analytics Premium is fully integrated with products across the Google suite, such as AdWords, AdSense, AdMob, and Shopping Campaigns. Our cross-platform integrations with BigQuery and our DoubleClick products give you a complete view of interactions across the customer journey. Enjoy a unified view of all of your data, including non-Google sources, to organize and analyze it in ways that better reflect your business.
Take action on data-driven insights.
Data is only as good as the results it drives. Google Analytics Premium is built to create actionable insights that boost your bottom line. You’re able to create highly targeted remarketing lists with website data and share with DoubleClick Bid Manager for instant, personalized marketing. And, our Data-Driven Attribution tool algorithmically assigns value to marketing touch points — giving you a view of the digital channels, campaigns, and keywords that perform best — so you can make better decisions and improve marketing effectiveness.
Robust & Secure
Know that your data is secure.
Thanks to our secure and reliable global infrastructure, your team will have all the support needed to deploy and manage a powerful solution, including:
- Accurate, unsampled data
- Data you own and fully control
- Maximum safety and security for your data
- Plans start at 1 billion hits per month
- 4-hour fresh data
- Guaranteed reliable data access, 24/7*
* Data collection, data freshness, and reporting guaranteed by service agreements
Dedicated Google support team & training.
You get powerful, custom, high-touch support with Google Analytics Premium — it’s all covered in your service level agreement. Using Google Tag Manager? Our team provides full support for Tag Manager when you’re signed up for Google Analytics Premium.
Onboarding made easy.
We’ll start with a thorough needs and implementation analysis for your business. Then, we’ll help you with installation and provide full access to support and training materials.
Dedicated account manager.
Your day-to-day business contact, this expert works as a natural extension of your marketing and web development teams and is devoted to your success.
Live technical support 24/7.
Our help desk system escalates and tracks your concerns to a fast resolution — any day of the week, any hour of the day.
Ongoing training & exclusive access.
We’ll train your business analysts and technical staff on all key Premium-related topics. They’ll also get priority access to new education and training, plus exclusive access to beta feature tests.
U.S. Cellular turns to Google Analytics Premium and its integration with BigQuery to analyze terabytes of data and reveal the true impact of digital media on sales.
Analytics Premium integrates with AdWords, the Google Display Network, and many other products. Please contact a Premium specialist to get a full overview of our product integrations and take advantage of our powerful stack of tools, including:
Our BigQuery integration allows you to export Google Analytics Premium data to BigQuery to quickly run analysis over huge datasets.
DoubleClick Campaign Manager
The DoubleClick Campaign Manager integration allows you to view and analyze your DoubleClick Campaign Manager data, such as view-thru impressions, in your Google Analytics Premium account.
DoubleClick Bid Manager
With our DoubleClick Bid Manager integration, you can create remarketing lists in Google Analytics Premium that are automatically available in DoubleClick Bid Manager.
Marketing Analytics and Attribution
Explore the customer journey to online purchase.
Analyzing millions of consumer interactions through Google Analytics reveals how different marketing channels affect online purchase decisions. See our benchmarks.
Four ways to measure what matters most.
Adopt these best practices to drive success: choose the right metrics, focus on the best customers, value the entire path to purchase, and prove impact.
Testing and Experimentation
Three keys to proving marketing impact.
Proving the value of your marketing investments can be a challenge. See how controlled marketing experiments can help.