- To find Dashboards:
- Click the Home tab.
Your dashboards appear under Dashboards in the left navigation.
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- To find the Daily Alerts report:
- Click the Home tab.
- Under Intelligence Events in the left navigation, click
Daily Events.
The Daily Events report appears.
- To find the Weekly Alerts report:
- Click the Home tab.
- Under Intelligence Events in the left navigation, click
Weekly Events.
The Weekly Events report appears.
- To find the Monthly Alerts report:
- Click the Home tab.
- Under Intelligence Events in the left navigation, click
Monthly Events.
The Monthly Events report appears.
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- To find the Visitors Overview:
- Click the Standard Reporting tab.
- Under Visitors in the left navigation, click
Overview.
The Visitors Overview report appears.
The Benchmarking report is no longer provided.
- To find the Map Overlay:
- Click the Standard Reporting tab.
- Under Visitors in the left navigation, click
Demographics.
The Visitors: Demographics navigation expands.
- In the expanded navigation, click Location.
The Location (Map Overlay) report appears.
- To find the New vs Returning report:
- Click the Standard Reporting tab.
- Under Visitors in the left navigation, click
Behavior.
The Visitors: Behavior navigation expands.
- In the expanded navigation, click New vs Returning.
The New vs Returning report appears.
- To find the Languages report:
- Click the Standard Reporting tab.
- Under Visitors in the left navigation, click
Demographics.
The Visitors: Demographics navigation expands.
- In the expanded navigation, click Language.
The Languages report appears.
- To see Visits over time for all visitors:
- Click the Standard Reporting tab.
- Under Visitors in the left navigation, click
Overview.
Visits over time is displayed in the graph on the Visitors Overview report.
The Absolute Unique Visitors report is no longer provided.
- To see Pageviews over time:
- Click the Standard Reporting tab.
- Under Content in the left navigation, click
Overview.
Pageviews over time is graphed on the Content Overview report.
- To see Average Pageviews over time:
- Click the Standard Reporting tab.
- Under Visitors in the left navigation, click
Behavior.
The Visitors: Behavior navigation expands.
- In the expanded navigation, click New vs Returning.
The New vs Returning report appears.
- In the New vs Returning report, click Pages/Visit
on the scorecard.
Average Pageviews is displayed in the graph.
- To see Time on Site:
- Click the Standard Reporting tab.
- Under Visitors in the left navigation, click
Behavior.
The Visitors: Behavior navigation expands.
- In the expanded navigation, click New vs Returning.
The New vs Returning report appears.
- In the New vs Returning report, click Avg. Time on
Site on the scorecard.
Average Time on Site for all visits is displayed in the graph.
- To see Bounce Rate:
- Click the Standard Reporting tab.
- Under Visitors in the left navigation, click
Behavior.
The Visitors: Behavior navigation expands.
- In the expanded navigation, click New vs Returning.
The New vs Returning report appears.
- In the New vs Returning report, click Bounce Rate
on the scorecard.
Bounce Rate for all visits is displayed in the graph.
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- To find the Loyalty report:
- Click the Standard Reporting tab.
- Under Visitors in the left navigation, click
Behavior.
The Visitors: Behavior navigation expands.
- In the expanded navigation, click Frequency and Recency
The Frequency and Recency report appears.
- Above the table, click Count of Visits if it is not already selected.
Loyalty data appears in the Frequency and Recency report.
- To find the Recency report:
- Click the Standard Reporting tab.
- Under Visitors in the left navigation, click
Behavior.
The Visitors: Behavior navigation expands.
- In the expanded navigation, click Frequency and Recency
The Frequency and Recency report appears.
- Above the table, click Days Since Last Visit if it is not already selected.
Recency data appears in the Frequency and Recency report.
- To find the Length of Visit report:
- Click the Standard Reporting tab.
- Under Visitors in the left navigation, click
Behavior.
The Visitors: Behavior navigation expands.
- In the expanded navigation, click Engagement
Visit duration information appears in the Engagement report.
- To find the Depth of Visit report:
- Click the Standard Reporting tab.
- Under Visitors in the left navigation, click
Behavior.
The Visitors: Behavior navigation expands.
- In the expanded navigation, click Engagement
The Engagement report appears.
- Above the table, click Page Depth.
Depth of visit data appears in the Engagement report.
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- To find the Browsers report:
- Click the Standard Reporting tab.
- Under Visitors in the left navigation, click
Technology.
The Visitors: Technology navigation expands.
- In the expanded navigation, click Browser and OS.
The Browsers and OS report displays browser information.
- To find the Operating Systems report:
- Click the Standard Reporting tab.
- Under Visitors in the left navigation, click
Technology.
The Visitors: Technology navigation expands.
- In the expanded navigation, click Browser and OS.
The Browsers and OS report appears.
- At top left of the table, click Operating System as the Viewing
option.
Operating systems are displayed in the Browsers and OS report.
- To find the Browsers and OS report:
- Click the Standard Reporting tab.
- Under Visitors in the left navigation, click
Technology.
The Visitors: Technology navigation expands.
- In the expanded navigation, click Browser and OS.
The Browsers and OS report displays browser information.
- Above the table, click Select next to Secondary Dimension and select
Operating System under Technology.
The Browsers and OS report displays browser and operating system information.
- To find the Screen Colors report:
- Click the Standard Reporting tab.
- Under Visitors in the left navigation, click
Technology.
The Visitors: Technology navigation expands.
- In the expanded navigation, click Browser and OS.
The Browsers and OS report appears.
- At top left of the table, click Screen Colors as the Viewing
option.
Screen colors are displayed in the Browsers and OS report.
- To find the Screen Resolution report:
- Click the Standard Reporting tab.
- Under Visitors in the left navigation, click
Technology.
The Visitors: Technology navigation expands.
- In the expanded navigation, click Browser and OS.
The Browsers and OS report appears.
- At top left of the table, click Screen Resolution as the Viewing
option.
Screen resolutions are displayed in the Browsers and OS report.
- To find the Flash Versions report:
- Click the Standard Reporting tab.
- Under Visitors in the left navigation, click
Technology.
The Visitors: Technology navigation expands.
- In the expanded navigation, click Browser and OS.
The Browsers and OS report appears.
- At top left of the table, click Flash Version as the Viewing
option.
Flash versions are displayed in the Browsers and OS report.
- To find the Java Support report:
- Click the Standard Reporting tab.
- Under Visitors in the left navigation, click
Technology.
The Visitors: Technology navigation expands.
- In the expanded navigation, click Browser and OS.
The Browsers and OS report appears.
- At top left of the table, click Other as the Viewing option and
select Java Support.
Java Support information is displayed in the Browsers and OS report.
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- To find the Service Providers report:
- Click the Standard Reporting tab.
- Under Visitors in the left navigation, click
Technology.
The Visitors: Technology navigation expands.
- In the expanded navigation, click Network.
Service provider information is displayed in the Network report.
- To find the Hostnames report:
- Click the Standard Reporting tab.
- Under Visitors in the left navigation, click
Technology.
The Visitors: Technology navigation expands.
- In the expanded navigation, click Network.
The Network report appears.
- At top left of the table, click Hostname as the Viewing option.
Hostnames information is displayed in the Network report.
- To find the Connection Speeds report:
- Click the Standard Reporting tab.
- Under Visitors in the left navigation, click
Technology.
The Visitors: Technology navigation expands.
- In the expanded navigation, click Network.
The Network report appears.
- At top left of the table, click Connection Speed as the Viewing
option.
Connection Speed information is displayed in the Network report.
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- To find the Mobile Devices report:
- Click the Standard Reporting tab.
- Under Visitors in the left navigation, click
Technology.
The Visitors: Technology navigation expands.
- In the expanded navigation, click Mobile.
Mobile device information is displayed in the Mobile report.
- To find the Mobile Carriers report:
- Click the Standard Reporting tab.
- Under Visitors in the left navigation, click
Technology.
The Visitors: Technology navigation expands.
- In the expanded navigation, click Mobile.
The Mobile report appears.
- At top left of the table, click Service Provider as the Viewing
option.
Mobile carriers information is displayed in the Mobile report.
- To find the User Defined report:
- Click the Standard Reporting tab.
- Under Visitors in the left navigation, click
Demographics.
The Visitors: Demographics navigation expands.
- In the expanded navigation, click User Defined.
The User Defined report appears.
- To find the Custom Variables report:
- Click the Standard Reporting tab.
- Under Visitors in the left navigation, click
Demographics.
The Visitors: Demographics navigation expands.
- In the expanded navigation, click Custom Variables.
The Custom Variables report appears.
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- To find the Traffic Sources Overview report:
- Click the Standard Reporting tab.
- Under Traffic Sources in the left navigation, click
Overview.
The Traffic Sources Overview report appears.
- To find the Direct Traffic report:
- Click the Standard Reporting tab.
- Under Traffic Sources in the left navigation, click
Sources.
The Traffic Sources: Sources navigation expands.
- In the expanded navigation, click Direct.
The Direct Traffic report appears.
- To find the Referring Sites report:
- Click the Standard Reporting tab.
- Under Traffic Sources in the left navigation, click
Sources.
The Traffic Sources: Sources navigation expands.
- In the expanded navigation, click Referrals.
The Referral Traffic (referring sites) report appears.
- To find the Search Engines report:
- Click the Standard Reporting tab.
- Under Traffic Sources in the left navigation, click
Sources.
The Traffic Sources: Sources navigation expands.
- In the expanded navigation, click Search.
The Search navigation expands.
- In the expanded navigation, click Overview.
The Search Overview report appears.
- Above the table, click Source as the viewing option.
Search engine information is displayed in the table.
- To find the All Traffic Sources report:
- Click the Standard Reporting tab.
- Under Traffic Sources in the left navigation, click
Sources.
The Traffic Sources: Sources navigation expands.
- In the expanded navigation, click All Traffic
The All Traffic report appears.
- Above the table, click Source/Medium as the viewing option.
All Traffic Sources information is displayed in the table.
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The AdWords Overview report is no longer provided.
- To find the AdWords Campaigns report:
- Click the Standard Reporting tab.
- Under Advertising in the left navigation, click
AdWords.
The AdWords navigation expands.
- In the expanded navigation, click Campaigns.
The Campaigns report appears.
- To find the AdWords Keywords report:
- Click the Standard Reporting tab.
- Under Advertising in the left navigation, click
AdWords.
The AdWords navigation expands.
- In the expanded navigation, click Keywords.
The Keywords report appears.
- To find the AdWords Day Parts report:
- Click the Standard Reporting tab.
- Under Advertising in the left navigation, click
AdWords.
The AdWords navigation expands.
- In the expanded navigation, click Day Parts.
The Day Parts report appears.
- To find the AdWords Destination URLs report:
- Click the Standard Reporting tab.
- Under Advertising in the left navigation, click
AdWords.
The AdWords navigation expands.
- In the expanded navigation, click Destination URLs.
The Destination URLs report appears.
- To find the AdWords Placements report:
- Click the Standard Reporting tab.
- Under Advertising in the left navigation, click
AdWords.
The AdWords navigation expands.
- In the expanded navigation, click Placements.
The Placements report appears.
- To find the AdWords Keyword Positions report:
- Click the Standard Reporting tab.
- Under Advertising in the left navigation, click
AdWords.
The AdWords navigation expands.
- In the expanded navigation, click Keyword Positions.
The Keyword Positions report appears.
- To find the AdWords TV Ads report:
- Click the Standard Reporting tab.
- Under Advertising in the left navigation, click
AdWords.
The AdWords navigation expands.
- In the expanded navigation, click TV Ads.
The TV Ads report appears.
- To find the Keywords report:
- Click the Standard Reporting tab.
- Under Traffic Sources in the left navigation, click
Sources.
The Traffic Sources: Sources navigation expands.
- In the expanded navigation, click Search
The Sources: Search navigation expands.
- In the expanded navigation, click Overview.
The Search Overview report appears.
- Above the table, click Keyword as the viewing option.
Keyword information is displayed in the table.
- To find the Campaigns report:
- Click the Standard Reporting tab.
- Under Traffic Sources in the left navigation, click
Sources.
The Traffic Sources: Sources navigation expands.
- In the expanded navigation, click Campaigns.
The Campaigns report appears.
- To find the Ad Versions report:
- Click the Standard Reporting tab.
- Under Traffic Sources in the left navigation, click
Sources.
The Traffic Sources: Sources navigation expands.
- In the expanded navigation, click Campaigns.
The Campaigns report appears.
- At top left of the table, click Other as the Viewing option, and
select Traffic Sources > Ad Content from the dropdown.
Ad versions information appears in the Campaigns report.
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- To find the Content Overview report:
- Click the Standard Reporting tab.
- Under Content in the left navigation, click
Overview.
The Content Overview report appears.
- To find the Top Content report:
- Click the Standard Reporting tab.
- Under Content in the left navigation, click Site
Content.
The Site Content navigation expands.
- In the expanded navigation, click Pages.
Top Content information appears in the Pages report.
- To find the Content by Title report:
- Click the Standard Reporting tab.
- Under Content in the left navigation, click Site
Content.
The Site Content navigation expands.
- In the expanded navigation, click Pages.
The Pages report appears.
- Above the table, click Page Title as the Viewing option.
Content by title appears in the Pages report.
- To find the Content Drilldown report:
- Click the Standard Reporting tab.
- Under Content in the left navigation, click Site
Content.
The Site Content navigation expands.
- In the expanded navigation, click Content Drilldown.
The Content Drilldown report appears.
- To find the Top Landing Pages report:
- Click the Standard Reporting tab.
- Under Content in the left navigation, click Site
Content.
The Site Content navigation expands.
- In the expanded navigation, click Landing Pages.
The Landing Pages report appears.
- To find the Top Exit Pages report:
- Click the Standard Reporting tab.
- Under Content in the left navigation, click Site
Content.
The Site Content navigation expands.
- In the expanded navigation, click Exit Pages.
The Exit Pages report appears.
- To find the In-Page Analytics report:
- Click the Standard Reporting tab.
- Under Content in the left navigation, click In-Page
Analytics.
The In Page Analytics report appears.
The Site Search Overview report is no longer provided.
The Site Search Overview report is no longer provided.
- To find the Site Search Usage report:
- Click the Standard Reporting tab.
- Under Content in the left navigation, click Site
Search.
The Site Search navigation expands.
- In the expanded navigation, click Usage.
The Site Search Usage report appears.
- To find the Site Search Terms report:
- Click the Standard Reporting tab.
- Under Content in the left navigation, click Site
Search.
The Site Search navigation expands.
- In the expanded navigation, click Search Terms.
The Search Terms report appears.
- To find the Start Pages report:
- Click the Standard Reporting tab.
- Under Content in the left navigation, click Site
Search.
The Site Search navigation expands.
- In the expanded navigation, click Pages.
Start pages appear in the Search Pages report.
- To find the Destination Pages report:
- Click the Standard Reporting tab.
- Under Content in the left navigation, click Site
Search.
The Site Search navigation expands.
- In the expanded navigation, click Pages.
The Search Pages report appears.
- Above the report, click Destination Page as the Viewing option.
Destination pages appear in the Search Pages report.
- To find the Categories report:
- Click the Standard Reporting tab.
- Under Content in the left navigation, click Site
Search.
The Site Search navigation expands.
- In the expanded navigation, click Search Terms.
The Search Terms report appears.
- Above the report, click Site Search Category as the Viewing
option.
Categories appear in the Search Terms report.
- To find the Site Search Trending report:
- Click the Standard Reporting tab.
- Under Content in the left navigation, click Site
Search.
The Site Search navigation expands.
- In the expanded navigation, click Usage.
Trending information appears in the Search Usage report.
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- To find the Events Overview report:
- Click the Standard Reporting tab.
- Under Content in the left navigation, click
Events.
The Events navigation expands.
- In the expanded navigation, click Overview.
The Events Overview report appears.
- To find the Categories report:
- Click the Standard Reporting tab.
- Under Content in the left navigation, click
Events.
The Events navigation expands.
- In the expanded navigation, click Top Events.
Category information appears in the Top Events report.
- To find the Actions report:
- Click the Standard Reporting tab.
- Under Content in the left navigation, click
Events.
The Events navigation expands.
- In the expanded navigation, click Top Events.
The Top Events report appears.
- Above the table, click Event Action as the Viewing option.
Action information appears in the Top Events report.
- To find the Labels report:
- Click the Standard Reporting tab.
- Under Content in the left navigation, click
Events.
The Events navigation expands.
- In the expanded navigation, click Top Events.
The Top Events report appears.
- Above the table, click Event Label as the Viewing option.
Label information appears in the Top Events report.
- To find Trending information:
- Click the Standard Reporting tab.
- Under Content in the left navigation, click
Events.
The Events navigation expands.
- In the expanded navigation, click Top Events.
Trending information appears in the Top Events report.
The Event Hostnames report is no longer provided.
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- To find the Goal Verifications report:
- Click the Standard Reporting tab.
- Under Conversions in the left navigation, click
Goals.
The Goals navigation expands.
- In the expanded navigation, click Goal URLs.
The table in the Goal URLs report displays all goal request URIs.
- To see the goal request URIs for a specific goal, select the desired goal from the
Goal Option selector above the scorecard.
- To find the Reverse Goal Path report:
- Click the Standard Reporting tab.
- Under Conversions in the left navigation, click
Goals.
The Goals navigation expands.
- In the expanded navigation, click Reverse Goal Path.
The Reverse Goal Path report appears.
- To find the Goals Overview report:
- Click the Standard Reporting tab.
- Under Conversions in the left navigation, click
Goals.
The Goals navigation expands.
- In the expanded navigation, click Overview.
The Goals Overview report appears.
- To find the Total Conversions report:
- Click the Standard Reporting tab.
- Under Conversions in the left navigation, click
Overview.
Total conversions (goal completions) is graphed in the Overview report.
- To find the Conversion Rate report:
- Click the Standard Reporting tab.
- Under Traffic Sources in the left navigation, click
Sources.
The Sources navigation expands.
- In the expanded navigation, click All Traffic.
The All Traffic report appears.
- In the scorecard above the graph, click one of the Goal Set tabs
(for example, Goal Set 1).
Conversion Rates are displayed in the scorecard.
- Click any conversion rate in the scorecard to graph it.
The goal abandoned funnels report is no longer provided.
- To find the Goal Value report:
- Click the Standard Reporting tab.
- Under Conversions in the left navigation, click
Goals.
The Goals navigation expands.
- In the expanded navigation, click Goal URLs.
Goal Value information is displayed in the Goal URLs report.
- To see goal value for a specific goal, select the desired goal from the Goal Option
selector above the scorecard.
- To find the Funnel Visualization report:
- Click the Standard Reporting tab.
- Under Conversions in the left navigation, click
Goals.
The Goals navigation expands.
- In the expanded navigation, click Funnel Visualization.
The Funnel Visualization report appears.
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- To find the Ecommerce Overview report:
- Click the Standard Reporting tab.
- Under Conversions in the left navigation, click
Ecommerce
The Ecommerce navigation expands.
- In the expanded navigation, click Overview.
Ecommerce Overview report appears.
- To find the Total Revenue report:
- Click the Standard Reporting tab.
- Under Conversions in the left navigation, click
Ecommerce
The Ecommerce navigation expands.
- In the expanded navigation, click Product Performance.
The Product Performance report appears.
- In the Product Performance report, click Product Revenue in the
scorecard at the top of the report.
Total revenue is graphed in the Product Performance report.
- To find the Ecommerce Conversion Rate report:
- Click the Standard Reporting tab.
- Under Conversions in the left navigation, click
Ecommerce
The Ecommerce navigation expands.
- In the expanded navigation, click Sales Performance.
The Sales Performance report appears.
- In the scorecard above the graph, click the Conversion Rate tab.
The scorecard displays ecommerce metrics.
- Click Ecommerce Conversion Rate in the scorecard.
The graph shows the ecommerce conversion rate over time.
- To find the Average Order Value report:
- Click the Standard Reporting tab.
- Under Conversions in the left navigation, click
Ecommerce
The Ecommerce navigation expands.
- In the expanded navigation, click Sales Performance.
The Sales Performance report appears.
- In the scorecard above the graph, click the Average Order Value
tab.
The graph shows Average Order Value over time.
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- To find the Product Overview report:
- Click the Standard Reporting tab.
- Under Conversions in the left navigation, click
Ecommerce
The Ecommerce navigation expands.
- In the expanded navigation, click Product Performance
Products information appears in the Product Performance report.
- To find the Product SKUs report:
- Click the Standard Reporting tab.
- Under Conversions in the left navigation, click
Ecommerce
The Ecommerce navigation expands.
- In the expanded navigation, click Product Performance
The Product Performance report appears.
- Above the table, click Product SKU as the Viewing option.
Product SKU information appears in the Product Performance report.
- To find the Product Categories report:
- Click the Standard Reporting tab.
- Under Conversions in the left navigation, click
Ecommerce
The Ecommerce navigation expands.
- In the expanded navigation, click Product Performance
The Product Performance report appears.
- Above the table, click Product Category as the Viewing option.
Product Category information appears in the Product Performance report.
- To find the Transactions report:
- Click the Standard Reporting tab.
- Under Conversions in the left navigation, click
Ecommerce
The Ecommerce navigation expands.
- In the expanded navigation, click Transactions
The Transactions report appears.
- To find the Visits to Purchase report:
- Click the Standard Reporting tab.
- Under Conversions in the left navigation, click
Ecommerce
The Ecommerce navigation expands.
- In the expanded navigation, click Time to Purchase
The Time to Purchase report appears.
- Above the table, click Visits to Transaction as the Viewing
option.
Visits to purchase information is displayed in the Time to Purchase report.
- To find the Days to Purchase report:
- Click the Standard Reporting tab.
- Under Conversions in the left navigation, click
Ecommerce
The Ecommerce navigation expands.
- In the expanded navigation, click Time to Purchase
Days to purchase information appears in the Time to Purchase report.
Click the Custom Reporting tab to access Custom Reporting.