Analytics Settings | View Reports:

My Analytics Accounts:

  1. To find Dashboards:
  2. Click the Home tab.
    Your dashboards appear under Dashboards in the left navigation.
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  1. To find the Daily Alerts report:
  2. Click the Home tab.
  3. Under Intelligence Events in the left navigation, click Daily Events.
    The Daily Events report appears.
  1. To find the Weekly Alerts report:
  2. Click the Home tab.
  3. Under Intelligence Events in the left navigation, click Weekly Events.
    The Weekly Events report appears.
  1. To find the Monthly Alerts report:
  2. Click the Home tab.
  3. Under Intelligence Events in the left navigation, click Monthly Events.
    The Monthly Events report appears.
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  1. To find the Visitors Overview:
  2. Click the Standard Reporting tab.
  3. Under Visitors in the left navigation, click Overview.
    The Visitors Overview report appears.
The Benchmarking report is no longer provided.
  1. To find the Map Overlay:
  2. Click the Standard Reporting tab.
  3. Under Visitors in the left navigation, click Demographics.
    The Visitors: Demographics navigation expands.
  4. In the expanded navigation, click Location.
    The Location (Map Overlay) report appears.
  1. To find the New vs Returning report:
  2. Click the Standard Reporting tab.
  3. Under Visitors in the left navigation, click Behavior.
    The Visitors: Behavior navigation expands.
  4. In the expanded navigation, click New vs Returning.
    The New vs Returning report appears.
  1. To find the Languages report:
  2. Click the Standard Reporting tab.
  3. Under Visitors in the left navigation, click Demographics.
    The Visitors: Demographics navigation expands.
  4. In the expanded navigation, click Language.
    The Languages report appears.

not needed

  1. To see Visits over time for all visitors:
  2. Click the Standard Reporting tab.
  3. Under Visitors in the left navigation, click Overview.
    Visits over time is displayed in the graph on the Visitors Overview report.
The Absolute Unique Visitors report is no longer provided.
  1. To see Pageviews over time:
  2. Click the Standard Reporting tab.
  3. Under Content in the left navigation, click Overview.
    Pageviews over time is graphed on the Content Overview report.
  1. To see Average Pageviews over time:
  2. Click the Standard Reporting tab.
  3. Under Visitors in the left navigation, click Behavior.
    The Visitors: Behavior navigation expands.
  4. In the expanded navigation, click New vs Returning.
    The New vs Returning report appears.
  5. In the New vs Returning report, click Pages/Visit on the scorecard.
    Average Pageviews is displayed in the graph.
  1. To see Time on Site:
  2. Click the Standard Reporting tab.
  3. Under Visitors in the left navigation, click Behavior.
    The Visitors: Behavior navigation expands.
  4. In the expanded navigation, click New vs Returning.
    The New vs Returning report appears.
  5. In the New vs Returning report, click Avg. Time on Site on the scorecard.
    Average Time on Site for all visits is displayed in the graph.
  1. To see Bounce Rate:
  2. Click the Standard Reporting tab.
  3. Under Visitors in the left navigation, click Behavior.
    The Visitors: Behavior navigation expands.
  4. In the expanded navigation, click New vs Returning.
    The New vs Returning report appears.
  5. In the New vs Returning report, click Bounce Rate on the scorecard.
    Bounce Rate for all visits is displayed in the graph.
not needed
  1. To find the Loyalty report:
  2. Click the Standard Reporting tab.
  3. Under Visitors in the left navigation, click Behavior.
    The Visitors: Behavior navigation expands.
  4. In the expanded navigation, click Frequency and Recency
    The Frequency and Recency report appears.
  5. Above the table, click Count of Visits if it is not already selected.
    Loyalty data appears in the Frequency and Recency report.
  1. To find the Recency report:
  2. Click the Standard Reporting tab.
  3. Under Visitors in the left navigation, click Behavior.
    The Visitors: Behavior navigation expands.
  4. In the expanded navigation, click Frequency and Recency
    The Frequency and Recency report appears.
  5. Above the table, click Days Since Last Visit if it is not already selected.
    Recency data appears in the Frequency and Recency report.
  1. To find the Length of Visit report:
  2. Click the Standard Reporting tab.
  3. Under Visitors in the left navigation, click Behavior.
    The Visitors: Behavior navigation expands.
  4. In the expanded navigation, click Engagement
    Visit duration information appears in the Engagement report.
  1. To find the Depth of Visit report:
  2. Click the Standard Reporting tab.
  3. Under Visitors in the left navigation, click Behavior.
    The Visitors: Behavior navigation expands.
  4. In the expanded navigation, click Engagement
    The Engagement report appears.
  5. Above the table, click Page Depth.
    Depth of visit data appears in the Engagement report.
not needed
  1. To find the Browsers report:
  2. Click the Standard Reporting tab.
  3. Under Visitors in the left navigation, click Technology.
    The Visitors: Technology navigation expands.
  4. In the expanded navigation, click Browser and OS.
    The Browsers and OS report displays browser information.
  1. To find the Operating Systems report:
  2. Click the Standard Reporting tab.
  3. Under Visitors in the left navigation, click Technology.
    The Visitors: Technology navigation expands.
  4. In the expanded navigation, click Browser and OS.
    The Browsers and OS report appears.
  5. At top left of the table, click Operating System as the Viewing option.
    Operating systems are displayed in the Browsers and OS report.
  1. To find the Browsers and OS report:
  2. Click the Standard Reporting tab.
  3. Under Visitors in the left navigation, click Technology.
    The Visitors: Technology navigation expands.
  4. In the expanded navigation, click Browser and OS.
    The Browsers and OS report displays browser information.
  5. Above the table, click Select next to Secondary Dimension and select Operating System under Technology.
    The Browsers and OS report displays browser and operating system information.
  1. To find the Screen Colors report:
  2. Click the Standard Reporting tab.
  3. Under Visitors in the left navigation, click Technology.
    The Visitors: Technology navigation expands.
  4. In the expanded navigation, click Browser and OS.
    The Browsers and OS report appears.
  5. At top left of the table, click Screen Colors as the Viewing option.
    Screen colors are displayed in the Browsers and OS report.
  1. To find the Screen Resolution report:
  2. Click the Standard Reporting tab.
  3. Under Visitors in the left navigation, click Technology.
    The Visitors: Technology navigation expands.
  4. In the expanded navigation, click Browser and OS.
    The Browsers and OS report appears.
  5. At top left of the table, click Screen Resolution as the Viewing option.
    Screen resolutions are displayed in the Browsers and OS report.
  1. To find the Flash Versions report:
  2. Click the Standard Reporting tab.
  3. Under Visitors in the left navigation, click Technology.
    The Visitors: Technology navigation expands.
  4. In the expanded navigation, click Browser and OS.
    The Browsers and OS report appears.
  5. At top left of the table, click Flash Version as the Viewing option.
    Flash versions are displayed in the Browsers and OS report.
  1. To find the Java Support report:
  2. Click the Standard Reporting tab.
  3. Under Visitors in the left navigation, click Technology.
    The Visitors: Technology navigation expands.
  4. In the expanded navigation, click Browser and OS.
    The Browsers and OS report appears.
  5. At top left of the table, click Other as the Viewing option and select Java Support.
    Java Support information is displayed in the Browsers and OS report.
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  1. To find the Service Providers report:
  2. Click the Standard Reporting tab.
  3. Under Visitors in the left navigation, click Technology.
    The Visitors: Technology navigation expands.
  4. In the expanded navigation, click Network.
    Service provider information is displayed in the Network report.
  1. To find the Hostnames report:
  2. Click the Standard Reporting tab.
  3. Under Visitors in the left navigation, click Technology.
    The Visitors: Technology navigation expands.
  4. In the expanded navigation, click Network.
    The Network report appears.
  5. At top left of the table, click Hostname as the Viewing option.
    Hostnames information is displayed in the Network report.
  1. To find the Connection Speeds report:
  2. Click the Standard Reporting tab.
  3. Under Visitors in the left navigation, click Technology.
    The Visitors: Technology navigation expands.
  4. In the expanded navigation, click Network.
    The Network report appears.
  5. At top left of the table, click Connection Speed as the Viewing option.
    Connection Speed information is displayed in the Network report.
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  1. To find the Mobile Devices report:
  2. Click the Standard Reporting tab.
  3. Under Visitors in the left navigation, click Technology.
    The Visitors: Technology navigation expands.
  4. In the expanded navigation, click Mobile.
    Mobile device information is displayed in the Mobile report.
  1. To find the Mobile Carriers report:
  2. Click the Standard Reporting tab.
  3. Under Visitors in the left navigation, click Technology.
    The Visitors: Technology navigation expands.
  4. In the expanded navigation, click Mobile.
    The Mobile report appears.
  5. At top left of the table, click Service Provider as the Viewing option.
    Mobile carriers information is displayed in the Mobile report.
  1. To find the User Defined report:
  2. Click the Standard Reporting tab.
  3. Under Visitors in the left navigation, click Demographics.
    The Visitors: Demographics navigation expands.
  4. In the expanded navigation, click User Defined.
    The User Defined report appears.
  1. To find the Custom Variables report:
  2. Click the Standard Reporting tab.
  3. Under Visitors in the left navigation, click Demographics.
    The Visitors: Demographics navigation expands.
  4. In the expanded navigation, click Custom Variables.
    The Custom Variables report appears.
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  1. To find the Traffic Sources Overview report:
  2. Click the Standard Reporting tab.
  3. Under Traffic Sources in the left navigation, click Overview.
    The Traffic Sources Overview report appears.
  1. To find the Direct Traffic report:
  2. Click the Standard Reporting tab.
  3. Under Traffic Sources in the left navigation, click Sources.
    The Traffic Sources: Sources navigation expands.
  4. In the expanded navigation, click Direct.
    The Direct Traffic report appears.
  1. To find the Referring Sites report:
  2. Click the Standard Reporting tab.
  3. Under Traffic Sources in the left navigation, click Sources.
    The Traffic Sources: Sources navigation expands.
  4. In the expanded navigation, click Referrals.
    The Referral Traffic (referring sites) report appears.
  1. To find the Search Engines report:
  2. Click the Standard Reporting tab.
  3. Under Traffic Sources in the left navigation, click Sources.
    The Traffic Sources: Sources navigation expands.
  4. In the expanded navigation, click Search.
    The Search navigation expands.
  5. In the expanded navigation, click Overview.
    The Search Overview report appears.
  6. Above the table, click Source as the viewing option.
    Search engine information is displayed in the table.
  1. To find the All Traffic Sources report:
  2. Click the Standard Reporting tab.
  3. Under Traffic Sources in the left navigation, click Sources.
    The Traffic Sources: Sources navigation expands.
  4. In the expanded navigation, click All Traffic
    The All Traffic report appears.
  5. Above the table, click Source/Medium as the viewing option.
    All Traffic Sources information is displayed in the table.
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The AdWords Overview report is no longer provided.
  1. To find the AdWords Campaigns report:
  2. Click the Standard Reporting tab.
  3. Under Advertising in the left navigation, click AdWords.
    The AdWords navigation expands.
  4. In the expanded navigation, click Campaigns.
    The Campaigns report appears.
  1. To find the AdWords Keywords report:
  2. Click the Standard Reporting tab.
  3. Under Advertising in the left navigation, click AdWords.
    The AdWords navigation expands.
  4. In the expanded navigation, click Keywords.
    The Keywords report appears.
  1. To find the AdWords Day Parts report:
  2. Click the Standard Reporting tab.
  3. Under Advertising in the left navigation, click AdWords.
    The AdWords navigation expands.
  4. In the expanded navigation, click Day Parts.
    The Day Parts report appears.
  1. To find the AdWords Destination URLs report:
  2. Click the Standard Reporting tab.
  3. Under Advertising in the left navigation, click AdWords.
    The AdWords navigation expands.
  4. In the expanded navigation, click Destination URLs.
    The Destination URLs report appears.
  1. To find the AdWords Placements report:
  2. Click the Standard Reporting tab.
  3. Under Advertising in the left navigation, click AdWords.
    The AdWords navigation expands.
  4. In the expanded navigation, click Placements.
    The Placements report appears.
  1. To find the AdWords Keyword Positions report:
  2. Click the Standard Reporting tab.
  3. Under Advertising in the left navigation, click AdWords.
    The AdWords navigation expands.
  4. In the expanded navigation, click Keyword Positions.
    The Keyword Positions report appears.
  1. To find the AdWords TV Ads report:
  2. Click the Standard Reporting tab.
  3. Under Advertising in the left navigation, click AdWords.
    The AdWords navigation expands.
  4. In the expanded navigation, click TV Ads.
    The TV Ads report appears.
  1. To find the Keywords report:
  2. Click the Standard Reporting tab.
  3. Under Traffic Sources in the left navigation, click Sources.
    The Traffic Sources: Sources navigation expands.
  4. In the expanded navigation, click Search
    The Sources: Search navigation expands.
  5. In the expanded navigation, click Overview.
    The Search Overview report appears.
  6. Above the table, click Keyword as the viewing option.
    Keyword information is displayed in the table.
  1. To find the Campaigns report:
  2. Click the Standard Reporting tab.
  3. Under Traffic Sources in the left navigation, click Sources.
    The Traffic Sources: Sources navigation expands.
  4. In the expanded navigation, click Campaigns.
    The Campaigns report appears.
  1. To find the Ad Versions report:
  2. Click the Standard Reporting tab.
  3. Under Traffic Sources in the left navigation, click Sources.
    The Traffic Sources: Sources navigation expands.
  4. In the expanded navigation, click Campaigns.
    The Campaigns report appears.
  5. At top left of the table, click Other as the Viewing option, and select Traffic Sources > Ad Content from the dropdown.
    Ad versions information appears in the Campaigns report.
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  1. To find the Content Overview report:
  2. Click the Standard Reporting tab.
  3. Under Content in the left navigation, click Overview.
    The Content Overview report appears.
  1. To find the Top Content report:
  2. Click the Standard Reporting tab.
  3. Under Content in the left navigation, click Site Content.
    The Site Content navigation expands.
  4. In the expanded navigation, click Pages.
    Top Content information appears in the Pages report.
  1. To find the Content by Title report:
  2. Click the Standard Reporting tab.
  3. Under Content in the left navigation, click Site Content.
    The Site Content navigation expands.
  4. In the expanded navigation, click Pages.
    The Pages report appears.
  5. Above the table, click Page Title as the Viewing option.
    Content by title appears in the Pages report.
  1. To find the Content Drilldown report:
  2. Click the Standard Reporting tab.
  3. Under Content in the left navigation, click Site Content.
    The Site Content navigation expands.
  4. In the expanded navigation, click Content Drilldown.
    The Content Drilldown report appears.
  1. To find the Top Landing Pages report:
  2. Click the Standard Reporting tab.
  3. Under Content in the left navigation, click Site Content.
    The Site Content navigation expands.
  4. In the expanded navigation, click Landing Pages.
    The Landing Pages report appears.
  1. To find the Top Exit Pages report:
  2. Click the Standard Reporting tab.
  3. Under Content in the left navigation, click Site Content.
    The Site Content navigation expands.
  4. In the expanded navigation, click Exit Pages.
    The Exit Pages report appears.
  1. To find the In-Page Analytics report:
  2. Click the Standard Reporting tab.
  3. Under Content in the left navigation, click In-Page Analytics.
    The In Page Analytics report appears.

The Site Search Overview report is no longer provided.

The Site Search Overview report is no longer provided.
  1. To find the Site Search Usage report:
  2. Click the Standard Reporting tab.
  3. Under Content in the left navigation, click Site Search.
    The Site Search navigation expands.
  4. In the expanded navigation, click Usage.
    The Site Search Usage report appears.
  1. To find the Site Search Terms report:
  2. Click the Standard Reporting tab.
  3. Under Content in the left navigation, click Site Search.
    The Site Search navigation expands.
  4. In the expanded navigation, click Search Terms.
    The Search Terms report appears.
  1. To find the Start Pages report:
  2. Click the Standard Reporting tab.
  3. Under Content in the left navigation, click Site Search.
    The Site Search navigation expands.
  4. In the expanded navigation, click Pages.
    Start pages appear in the Search Pages report.
  1. To find the Destination Pages report:
  2. Click the Standard Reporting tab.
  3. Under Content in the left navigation, click Site Search.
    The Site Search navigation expands.
  4. In the expanded navigation, click Pages.
    The Search Pages report appears.
  5. Above the report, click Destination Page as the Viewing option.
    Destination pages appear in the Search Pages report.
  1. To find the Categories report:
  2. Click the Standard Reporting tab.
  3. Under Content in the left navigation, click Site Search.
    The Site Search navigation expands.
  4. In the expanded navigation, click Search Terms.
    The Search Terms report appears.
  5. Above the report, click Site Search Category as the Viewing option.
    Categories appear in the Search Terms report.
  1. To find the Site Search Trending report:
  2. Click the Standard Reporting tab.
  3. Under Content in the left navigation, click Site Search.
    The Site Search navigation expands.
  4. In the expanded navigation, click Usage.
    Trending information appears in the Search Usage report.
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  1. To find the Events Overview report:
  2. Click the Standard Reporting tab.
  3. Under Content in the left navigation, click Events.
    The Events navigation expands.
  4. In the expanded navigation, click Overview.
    The Events Overview report appears.
  1. To find the Categories report:
  2. Click the Standard Reporting tab.
  3. Under Content in the left navigation, click Events.
    The Events navigation expands.
  4. In the expanded navigation, click Top Events.
    Category information appears in the Top Events report.
  1. To find the Actions report:
  2. Click the Standard Reporting tab.
  3. Under Content in the left navigation, click Events.
    The Events navigation expands.
  4. In the expanded navigation, click Top Events.
    The Top Events report appears.
  5. Above the table, click Event Action as the Viewing option.
    Action information appears in the Top Events report.
  1. To find the Labels report:
  2. Click the Standard Reporting tab.
  3. Under Content in the left navigation, click Events.
    The Events navigation expands.
  4. In the expanded navigation, click Top Events.
    The Top Events report appears.
  5. Above the table, click Event Label as the Viewing option.
    Label information appears in the Top Events report.
  1. To find Trending information:
  2. Click the Standard Reporting tab.
  3. Under Content in the left navigation, click Events.
    The Events navigation expands.
  4. In the expanded navigation, click Top Events.
    Trending information appears in the Top Events report.

The Event Hostnames report is no longer provided.

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  1. To find the Goal Verifications report:
  2. Click the Standard Reporting tab.
  3. Under Conversions in the left navigation, click Goals.
    The Goals navigation expands.
  4. In the expanded navigation, click Goal URLs.
    The table in the Goal URLs report displays all goal request URIs.
  5. To see the goal request URIs for a specific goal, select the desired goal from the Goal Option selector above the scorecard.
  1. To find the Reverse Goal Path report:
  2. Click the Standard Reporting tab.
  3. Under Conversions in the left navigation, click Goals.
    The Goals navigation expands.
  4. In the expanded navigation, click Reverse Goal Path.
    The Reverse Goal Path report appears.
  1. To find the Goals Overview report:
  2. Click the Standard Reporting tab.
  3. Under Conversions in the left navigation, click Goals.
    The Goals navigation expands.
  4. In the expanded navigation, click Overview.
    The Goals Overview report appears.
  1. To find the Total Conversions report:
  2. Click the Standard Reporting tab.
  3. Under Conversions in the left navigation, click Overview.
    Total conversions (goal completions) is graphed in the Overview report.
  1. To find the Conversion Rate report:
  2. Click the Standard Reporting tab.
  3. Under Traffic Sources in the left navigation, click Sources.
    The Sources navigation expands.
  4. In the expanded navigation, click All Traffic.
    The All Traffic report appears.
  5. In the scorecard above the graph, click one of the Goal Set tabs (for example, Goal Set 1).
    Conversion Rates are displayed in the scorecard.
  6. Click any conversion rate in the scorecard to graph it.
The goal abandoned funnels report is no longer provided.
  1. To find the Goal Value report:
  2. Click the Standard Reporting tab.
  3. Under Conversions in the left navigation, click Goals.
    The Goals navigation expands.
  4. In the expanded navigation, click Goal URLs.
    Goal Value information is displayed in the Goal URLs report.
  5. To see goal value for a specific goal, select the desired goal from the Goal Option selector above the scorecard.
  1. To find the Funnel Visualization report:
  2. Click the Standard Reporting tab.
  3. Under Conversions in the left navigation, click Goals.
    The Goals navigation expands.
  4. In the expanded navigation, click Funnel Visualization.
    The Funnel Visualization report appears.
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  1. To find the Ecommerce Overview report:
  2. Click the Standard Reporting tab.
  3. Under Conversions in the left navigation, click Ecommerce
    The Ecommerce navigation expands.
  4. In the expanded navigation, click Overview.
    Ecommerce Overview report appears.
  1. To find the Total Revenue report:
  2. Click the Standard Reporting tab.
  3. Under Conversions in the left navigation, click Ecommerce
    The Ecommerce navigation expands.
  4. In the expanded navigation, click Product Performance.
    The Product Performance report appears.
  5. In the Product Performance report, click Product Revenue in the scorecard at the top of the report.
    Total revenue is graphed in the Product Performance report.
  1. To find the Ecommerce Conversion Rate report:
  2. Click the Standard Reporting tab.
  3. Under Conversions in the left navigation, click Ecommerce
    The Ecommerce navigation expands.
  4. In the expanded navigation, click Sales Performance.
    The Sales Performance report appears.
  5. In the scorecard above the graph, click the Conversion Rate tab.
    The scorecard displays ecommerce metrics.
  6. Click Ecommerce Conversion Rate in the scorecard.
    The graph shows the ecommerce conversion rate over time.
  1. To find the Average Order Value report:
  2. Click the Standard Reporting tab.
  3. Under Conversions in the left navigation, click Ecommerce
    The Ecommerce navigation expands.
  4. In the expanded navigation, click Sales Performance.
    The Sales Performance report appears.
  5. In the scorecard above the graph, click the Average Order Value tab.
    The graph shows Average Order Value over time.
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  1. To find the Product Overview report:
  2. Click the Standard Reporting tab.
  3. Under Conversions in the left navigation, click Ecommerce
    The Ecommerce navigation expands.
  4. In the expanded navigation, click Product Performance
    Products information appears in the Product Performance report.
  1. To find the Product SKUs report:
  2. Click the Standard Reporting tab.
  3. Under Conversions in the left navigation, click Ecommerce
    The Ecommerce navigation expands.
  4. In the expanded navigation, click Product Performance
    The Product Performance report appears.
  5. Above the table, click Product SKU as the Viewing option.
    Product SKU information appears in the Product Performance report.
  1. To find the Product Categories report:
  2. Click the Standard Reporting tab.
  3. Under Conversions in the left navigation, click Ecommerce
    The Ecommerce navigation expands.
  4. In the expanded navigation, click Product Performance
    The Product Performance report appears.
  5. Above the table, click Product Category as the Viewing option.
    Product Category information appears in the Product Performance report.
  1. To find the Transactions report:
  2. Click the Standard Reporting tab.
  3. Under Conversions in the left navigation, click Ecommerce
    The Ecommerce navigation expands.
  4. In the expanded navigation, click Transactions
    The Transactions report appears.
  1. To find the Visits to Purchase report:
  2. Click the Standard Reporting tab.
  3. Under Conversions in the left navigation, click Ecommerce
    The Ecommerce navigation expands.
  4. In the expanded navigation, click Time to Purchase
    The Time to Purchase report appears.
  5. Above the table, click Visits to Transaction as the Viewing option.
    Visits to purchase information is displayed in the Time to Purchase report.
  1. To find the Days to Purchase report:
  2. Click the Standard Reporting tab.
  3. Under Conversions in the left navigation, click Ecommerce
    The Ecommerce navigation expands.
  4. In the expanded navigation, click Time to Purchase
    Days to purchase information appears in the Time to Purchase report.
Click the Custom Reporting tab to access Custom Reporting.
Click the Custom Reporting tab to access Custom Reporting.
  1. To access Advanced Segments:
  2. Click the Standard Reporting tab.
  3. At the top left of most reports, click the Advanced Segments dropdown.
Click the Home tab and Intelligence Events appears in the left navigation.